Doing What You Love and Outsourcing the Rest
I love being an online entrepreneur. I am also a writer, marketer, mentor, public speaker, and a published author of more than thirty books. Doing what you love and outsourcing the rest is how I describe the lifestyle I have created for myself.
What I do not love about the online world is the technology and graphics design that is part of what we need to make our businesses run smoothly. What’s the solution? I find that doing what you love and outsourcing the rest to people who love what you dread doing or attempting to do is the perfect answer.
Outsourcing. It’s the topic I spend the most time explaining and modeling for the people I mentor. There are so many good excuses for not having others do work on your behalf. It’s too expensive; no one can do it (whatever IT is) the way I would do it; I don’t think I can explain to someone else exactly what I want them to do. This list goes on and on, but you get the idea.
When I got started online in 2006 I discovered that the technology was overwhelming for the skills I had at that time. I had been a classroom teacher for the previous twenty years and was known as the “computer person” at the schools where I had worked. I was an early adopter of what was originally called the World Wide Web. I had an Apple IIe computer in my 5th grade classroom in 1986, courtesy of Apple through an agreement they had made with the State of California. I bought a 9-pin, dot matrix printer and brought it into my classroom. I purchased software for my students to use, including Oregon Trail and Where in the World is Carmen Santiago? It was a magical time for everyone and computers made a difference in my students’ results academically.
Over the years, the technology became more sophisticated and the users like myself learned more than we could ever have imagined. I decided to work on a Master’s degree in Educational Technology and that’s when the cold, hard truth hit me: I was not an expert in technology. Nothing in this area was intuitive to me. It was exhausting trying to figure out what I needed to do to complete my projects and by the end of the first semester I decided to leave this program. I also made a one-year plan to leave teaching and start an online business I could do from home, or from wherever I was with only a computer and an internet connection as my tools.
At the end of the school year I resigned my teaching position and came online full time. And that is when I realized that I needed help with the technology and would have to find someone to help me. I did not have a budget for this, so I looked for someone to barter with. I met a woman who needed help with marketing and we agreed to trade services. It was beneficial for both of us and this arrangement lasted for a full year. Then I paid her until I found someone who could help me on a regular basis.
The next thing I outsourced was my content creation. My writing was improving and I wanted to write my first book. So I began using private label (PLR) rights content for my blog posts and short reports to free up my time. I found people who created professional PLR content in the areas I was interested in sharing with my readers.
These days, I outsource everything I want and need for my business and even for my personal life that isn’t a good use of my time. This enables me to have almost unlimited free time, and the outsourcers I depend on are also earning regular income, so it’s a Win-Win!
What do YOU Think? Please Leave Me a Comment.
I’m bestselling USA Today and Wall Street Journal author Connie Ragen Green. My goal is to help at least a thousand people to reach six-figures and beyond with an online business for time freedom and passive income. Come along with me, if you will and let us discover how we may further connect so you may achieve all of your dreams and goals. Perhaps my “Monthly Mentoring Program” is right for you.
This really resonates with me, Connie! I’ve been using AI more and more in my business, and it’s made a big difference in lightening my workload. It helps me get started, organize my thoughts, and move things along faster. I think of it as my first layer of outsourcing, even though I haven’t hired anyone yet. But using AI has shown me just how helpful it can be to stop doing everything myself. Outsourcing is definitely on my radar now!
I can empathize with your struggles with technology, Connie.
I will conceptualize an idea but it never looks the same when I put it on paper as it did in my head. So I’ve learned to outsource certain things in my business that others can do for me more efficiently and effectively while I focus on the things I enjoy doing.
Hi Connie,
I have tried outsourcing some things but have yet to find the right people who not only do a good job, but are willing to continue helping rather than going on to do their own things. Guess I need to try again.
Carol Bremner