Remember to tell your prospects about what you have for sale. This idea may seem to be perfectly obvious, but most of the time the people on your list have no idea of the products and courses you are offering for sale. This pertains to your own products, as well as to the affiliate products you recommend and endorse. Whether they are still prospects, or they have purchased one of your products and have now become clients, chances are good they are not aware of the other buying opportunities that are available from you.
You must do this in a particular way that will get the best results. What I mean by this is that you can’t very well just send out an email and tell people to buy your stuff. That will make them unsubscribe, or at least not be very happy with you. You want to build a relationship with them, so you must be more strategic in how you introduce them to your products.
An excellent way to do this is to write a blog post about one of your products. Discuss the benefits to them for purchasing the product. Use testimonials and case studies so that others are bragging about what you have to offer. Then send out an email that asks them to read the post and leave a comment. This makes the entire process interactive, and also gives you the opportunity to know more about them and what they are thinking. I have found that the comments left by my prospects and clients offer a real insight into what they want from me and the objections I must overcome in order to earn their business.
Something else that works well is to talk about your product in an email by sharing the questions that have been asked about it by other people on your list. I did this with my product that teaches people how to market for small businesses. I addressed questions on how to find clients to work with, what to do when clients did not get the results they were hoping for, and how to price your time and services so that everyone wins. This helped me to sell many more courses than I could have if I had not shared this information.
The very best way to tell your list about your products and services is to hold a teleseminar. This gives them the chance to ask you their questions and for you to show that you do have an expertise in one or more areas. Invite your list to a free call, and then open yourself up for a discussion of what you have to offer them. This builds the relationship and lets them know how they can work with you more closely. Once I began giving regular free teleseminars in 2007, my business grew quickly and my bottom line increased dramatically.
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