Building Relationships Through Your Marketing Strategy

Building an online business is very similar to building a brick and mortar business. It is still all about marketing and relationships. If you think about it, this makes perfect sense. When you are looking for a product or service, your attention is focused on those who tell you what they have to offer and then take the time to build a relationship with you. Think about which marketing strategies you will implement on a regular basis and how you will connect more deeply with your prospects.

Article marketing and blogging are the best ways I have found to make a huge impact very quickly. Decide which topics from within your niche you will be focusing on, and then write about three hundred words that can be turned into articles to submit to the article directories, as well as posted to your blog. Use specific keyword phrases in your titles so that your writing will live on forever, instead of just being found when the article is published and the blog post is written. Keywords will keep your information evergreen and help you to find new prospects for years to come. Use Google’s free keyword selector tool to find out the exact phrases people in your niche are searching for.

Think about taking people offline as quickly as possible. For example, you may want to call them on the phone when they make a purchase, or send everyone a postcard to announce your next product or course. This type of marketing will set you apart from others who do everything exclusively online, and will increase your online income. Serving the people who come to you for information on your topic will help you to build your business quickly.