Your online writing is the key to your success in building a business on the Internet. I realized this almost immediately when I came online at the end of 2005. I decided to just start writing, even though my writing was not as good as I believed it should be. This turned out to be the best decision I could have made, because readers and prospects just want you to present information to them in a clear and concise way, instead of writing in an academic fashion. Write content that teaches an important point about your topic, tells readers what steps to take to achieve their goal, and make sure it is easy to read and understand.
Start by setting up a blog on your specific topic and posting to it regularly. This type of writing will get you into the habit of writing every day, as well build your credibility on the topic you are specializing in. Over time more and more people will be able to find you online and will respect your opinion presented through your posts. This single action will make you more money than you can imagine, because you will be building your know, like, and trust factor with people interested in your topic.
Turn these posts into articles that teach the readers something about what you know. I like to include three tips, ideas, or suggestions in my articles, so that someone who knows very little can take some action right away after reading my information. By posting it to your blog first, the search engines will give you the credit for your writing.
Keep your online writing at the high school level for best results. Many people read English as a second language, so you want them to be able to understand what you mean right away. Others, even though they may come from an academic background, do not want to read information that is difficult to understand. By making your writing a quick and easy read, you will reach more people with your message.
More from my site
Content Creation: Formats for Your Content
Creative Content Creation – Why Content Creation is Crucial To Your Online Marketing Success
Writing Short Reports To Build Your Credibility And Profits
Content Creation – Repurpose Your Content To Build Your Business
The 4 Hour Work Week Myth
Technology Tip – Forwarding And Masking An Affiliate Domain
This is why the 30 day (and the 7 day) blog challenge has been so helpful to us. It’s gotten us in the habit of writing something EVERYDAY. Thanks for your other tips though too – about including tips and about writing at the high school level!
Great scoop as usual!
Terrie
I will never understand why people think “big words” are more effective than smaller ones, especially when trying to teach. Writing simply and concisely so that people can understand you is what will attract them to your articles. I edited someone’s article a couple of weeks ago and I didnt understand some of the words (I had to look them up!). I asked him if the language he used was appropriate for his audience – he said “yes” because he wanted them to start thinking on a “higher level”. I told him that’s not going to happen because they wont understand what you are saying and they will just move on to someone’ else’s article LOL
Thanks as usual.
Gwen
Thanks, Connie – I especially appreciate your emphasis on being clear and concise, and offering something actionable for people. There’s nothing like taking a step to get readers energized and keep them engaged and interested. This is great advice, as always!
Paula
Terrie – Gwen – Paula,
Thanks to all of you for your comments. I appreciate your feedback on this topic.
Gwen – that story is precious and should be shared in a blog post for your readers.
Connie
Well, I totally flunked out of the challenge, I’m afraid. Got too overwhelmed with other stuff, but every day is a new day and I’m going to start posting again. Actually, I just did… And I’ll post another article about my new Facebook Fan Page!
Especially since Connie just pointed out that we need to post stuff on our blogs first… So I’m going to create fodder for EZA 😉
Thanks, Connie, for keeping us inspired.