Online Business Success | Connie Ragen Green

Build A Profitable Online Business

  • Home
  • About Connie
  • Privacy Policy

Relationship Marketing for Entrepreneurs

December 5, 2016 By Connie Ragen Green Leave a Comment

Tweet

Relationship MarketingRelationship Marketing

I’ve incorporated something called “relationship marketing” into my business since the very beginning, and now many people are doing the same thing. The idea behind this is that it focuses on client and prospect loyalty and long-term engagement rather than shorter-term goals like customer acquisition and individual sales.

A couple of years ago I was having a phone conversation with legendary marketer Marlon Sanders when I mentioned that I had just got off the phone with one of my new customers.

“Stop the presses!” he exclaimed, just loudly enough to make me jump out of my chair while halfway across the country.

Marlon could not believe that I took people offline to connect with them at various points during our relationship. He insisted on knowing more, so I spent the next two hours sharing what was working for me and answering each of his questions in great detail.

I knew that Marlon did this as well. Years ago I had purchased something from him and had difficulty with downloading the file. When I put in a support ticket I was pleasantly surprised to hear from him personally on the phone. He still does that to this day from time to time.

I shared my thoughts on why reaching out to a prospect, new customer, or to an ongoing client by picking up the phone or scheduling a call with them is such as excellent idea.

First, just about no one else is doing this. Second, when you are speaking directly with someone in this way you quickly establish a relationship with them that is unlike anything you can do through emails or even small group calls or webinars. It’s even better than meeting them in person at a live workshop or conference in that you do not have the distraction of the crowd and the event.

Finally, speaking with them on the phone allows you to control the situation and truly listen to what the other person is telling you. Many times I will make them an offer that I wouldn’t have otherwise because now I know more about their situation and what they need.

Marlon asked me how long these calls typically lasted, and if I followed up with people in the future. I told him that the calls were best when limited to thirty minutes. That way we both stayed on topic and took the conversation seriously. And yes, I do follow up with people by email several days or a week later.

Then Marlon asked me if I had a specific funnel or path I would encourage someone to follow. My answer was no, because one size will never fit all. Each person’s goals and needs are different, depending upon a variety of variables. For example, someone could be brand new to online marketing and need more basic and general online marketing training. Or someone could be working on a book and need my Write – Publish – Prosper training program to help them finish writing the book so they could begin marketing and selling it to their target audience.

That day Marlon and I had one of our most productive conversations ever. We discussed the sales process, what’s new in online marketing, and how we could best support each other in the coming year. Then we got back on the topic of relationship marketing and why it is more important than just about anything else.

After that call my head hurt from so much thinking and analyzing, but it was a satisfying pain.

I’m Connie Ragen Green, an Online Marketing Strategist, bestselling author, and international speaker. Let’s connect to find out how we may work together in the future.

More from my site

  • Relationship Marketing by Connecting with BloggersRelationship Marketing by Connecting with Bloggers
  • Relationship Marketing Online: Connecting with your CommunityRelationship Marketing Online: Connecting with your Community
  • Relationship Marketing – Just Be Yourself!Relationship Marketing – Just Be Yourself!
  • Overcoming Mental Blocks for EntrepreneursOvercoming Mental Blocks for Entrepreneurs
  • Connie Ragen Green OnlineGet Started as an Online Entrepreneur to Build Your Online Empire
  • Role Prompting for Solo Online EntrepreneursRole Prompting for Solo Online Entrepreneurs

Filed Under: Inner Game Tagged With: Connie Ragen Green, relationship marketing

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

CommentLuv badgeShow more posts

Claim Your Focus Guide: "Creating Multiple Streams of Online Income"

iTunes Podcasts

Connie Ragen Green…Let’s Connect on Twitter!

Tweets by @ConnieGreen

My Recommended Autoresponder Service

AWeber Free: Email marketing for free. No credit card required.

Double Your Productivity

https://connieloves.me/doubleyourproductivityProductivity Tips and Tools

Let’s Connect on LinkedIn

View Connie Ragen Green's profile on LinkedIn

Tags

affiliate marketing alex mandossian armand morin article marketing article writing Article Writing and Marketing blogging for your business build an online business building an online business build your list build your online business business blogging Connie Ragen Green Connie Ragen Green Podcast Dr. Jeanette Cates ebook profits Ebook Writing ebook writing and marketing getting started online how to use twitter how to write an ebook Internet Marketing Jeanette Cates List Building make money from home make money online make money on the internet making money on the internet Online Marketing Tips Online Marketing Tips Podcast online writing Position Yourself As An Expert repurpose your content repurposing your content sell an ebook sell more ebooks Sell Your Ebook start an online business starting an online business time management for internet marketers time management for writers web sales copy write an ebook write your ebook writing an ebook

Connie’s First Book!

Huge Profits With A Tiny List by Connie Ragen Green. Only $12.95

I’m a Top 100 Podcaster!

Top 100 Podcasts

Recent Posts

  • Get Started as an Online Entrepreneur to Build Your Online Empire
  • Overcoming Mental Blocks for Entrepreneurs
  • Role Prompting for Solo Online Entrepreneurs
  • Healthy Imagination As an Entrepreneur
  • Doing What You Love… Outsourcing the Rest to Build a Lucrative Business

The Force Is With You!

Entertainment Earth

Categories

  • 10K Laser Coaching
  • 30 Day Blog Challenge
  • Affiliate Marketing
  • Affiliates
  • Amazon's Kindle
  • Article Writing and Marketing
  • Artificial Intelligence
  • Artificial Intelligence AI
  • Attending Live Events
  • Audio Marketing
  • Autoresponders
  • Blogging
  • Branding
  • Content Marketing
  • Copywriting
  • Earn 1K a Day
  • Ebook Marketing
  • ebook profits
  • Ebook Writing
  • Ecourses
  • Email Marketing
  • Email Marketing
  • Expert Radio Interviews
  • Facebook Fan Pages
  • Goal Setting
  • Google Adwords
  • Habits
  • How to Become a Kindle Bestseller
  • how to use Google Adwords
  • Huge Profits With A Tiny List
  • Information Product Creation
  • Inner Game
  • Internet Marketing
  • Internet Marketing Forums
  • Internet Radio
  • Joint Ventures
  • Keywords
  • Leadership
  • List Building
  • List Relationship Marketing
  • Marketing For Small Business
  • Marketing to Your Niche Audience
  • Mastermind
  • Membership Sites
  • Membership Sites
  • Mentoring
  • Mindset
  • Online Courses
  • Online Marketing Lifestyle
  • Online Productivity
  • Online Revenue Workshop
  • Online Technology
  • Passive Income
  • Podcasts
  • Position Yourself As An Expert
  • Private Label Rights (PLR)
  • Productivity Challenge
  • Public Speaking
  • Publicity
  • Publish on Amazon
  • Record Your Ebook
  • Relationship Marketing
  • Repurposing
  • Sales Skills
  • Search Engine Optimization – SEO
  • Self-Publishing
  • Sell Your Ebook
  • Small Business Marketing
  • Social Networking/Social Media
  • storytelling
  • Teaching Internet Marketing to Newbies
  • Teleseminars
  • Testimonials
  • Time Management
  • Traffic Generation
  • Twitter Marketing
  • Uncategorized
  • Viral Marketing
  • Web 2.0 Technology
  • Wordpress Blogs For Your Online Business
  • Work Ethic
  • Working from home
  • Write about your passion
  • Writer's Block
  • Writing Skills

Author Bio-Connie Ragen Green

Connie Ragen Green helps new entrepreneurs build their business with online marketing and technology. She is an expert in article marketing and affiliate marketing and has written several books on these topics.

DISCLOSURE - Many articles will contain affiliate links for recommended products or services. These are personally used and reviewed by Connie and she'll receive commission for any resulting sales.

Courses by Connie Ragen Green

Disclaimers and Legal Rights | Terms of Use | Privacy Policy

All Content © Connie Ragen Green