Sometimes we work very hard to craft our elevator pitch (the 30 second statemnt we use to describe what we do to someone who has never met us), but it is important to know what people who do know us use to describe us and our business. I think of this as part of the storytelling … [Read more...]
Branding Yourself Online – Who Are You and What Do You Do?
Branding yourself on the internet is not as difficult as you might imagine. The idea is to simply let people know who you are, what you do, and how you can help them. I have found that the easiest way is to just tell them. This is what I mean by this. I have branded myself as … [Read more...]