Your eBook's title is just as important as a headline is to a sales letter. If it doesn't grab the attention of the reader, and speak to them on a deeper level, you may not make the sale. Spend the time necessary to choose a title that contains your keywords, is easy to remember, … [Read more...]
Your Target Market – Are You Serving Your Audience Well?
Once you have identified who your target audience is, you must then find out what they want. You notice I did not say what they need, because people will not search for what they need, or someone else's perception of what they need, nearly as much as they will go out of their way … [Read more...]
Market Yourself And Your Info Products 20 Times Each Day
Just six months to a year ago I was teaching that marketing yourself once a day was a must. I made long lists of ways to market yourself, both online and off, and even included much of this information in my 21 Steps To Building Your Online Business Special Report. When you … [Read more...]
Internet Marketing – It's All About The Marketing
I was at a conference early in 2008 and the speaker asked several people what type of business they were in. They each had a different niche, and answered with their USP (unique selling proposition). He then pointed at each one of them and said, "Wrong, wrong, wrong!". He went on … [Read more...]
Webinars And Teleseminars – Using Both Will Serve Your Audience
I have just started using webinars to teach technology to my students. I am finding that this is an excellent way to 'show' rather than to tell. Even though the learning curve was steep for me this week, everyone will benefit from being able to see my computer screen while I am … [Read more...]
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