Sometimes we work very hard to craft our elevator pitch (the 30 second statemnt we use to describe what we do to someone who has never met us), but it is important to know what people who do know us use to describe us and our business. I think of this as part of the storytelling … [Read more...]
Storytelling And Marketing – Connect With Your Prospects Through Storytelling
Storytelling is a natural and powerful way to connect with your target audience. You can learn to craft and shape these stories to retain their integrity while still making a point related to your business. Storytelling is comfortable for our audience, can be used to explain what … [Read more...]