Is it possible that we do not connect well with our prospects and clients if we do not know a little bit about their daily life experiences? I got to thinking about this after one of my mastermind partners made a comment about watching television. She said that she watches a few … [Read more...]
Your Target Market – Are You Serving Your Audience Well?
Once you have identified who your target audience is, you must then find out what they want. You notice I did not say what they need, because people will not search for what they need, or someone else's perception of what they need, nearly as much as they will go out of their way … [Read more...]
Defining Your Ideal Client – Who Are You Selling To?
Whether you are writing articles, offering classes or teleseminars, coaching or consulting, selling physical products, posting to a blog, or writing an eBook, you must determine early on who it is that you are selling to. This is your ideal client, the person who represents the … [Read more...]