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Write An E-Course To Connect With Your Target Market

November 26, 2008 By Connie Ragen Green Leave a Comment

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When I was getting started online in 2006, I knew it was imperative to have a free giveaway to get people to sign up on my list. In years past, people were excited just to receive an email, so getting them to join your list, with the promise of receiving regular email from you, was fairly easy. We all know those days have long since passed.

You most likely receive hundreds of emails from people wanting you to sign up for something or to purchase their latest product. This type of ‘push’ marketing, or ‘interruption’ marketing, just doesn’t work if you are trying to build your online business. Your best prospects are those you find you and request the information you are offering.

Back in 2006 I saw this coming and realized I needed a better way to reach my ideal clients. I created an e-course that people could receive when they opted in to my list. It was very popular and I was able to lay a solid foundation for the business I have today.

Each day, for seven days, one of my e-course lessons was delievered by autoresponder. I gave helpful tips and information to get them started with online writing and technology. At the end of some of these lessons I gave a link to an affiliate product or service that was directly related to my lesson. I began to build my list and started making money.

I encourage you to write an e-course for your niche, and use it as your free giveaway when people opt in at your blog. Each lesson only needs to be a few paragraphs long, and will position you as an expert in your field.

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Filed Under: Affiliates, Internet Marketing, List Building, Marketing to Your Niche Audience, Position Yourself As An Expert, Working from home Tagged With: connie, how to create an ecourse, Marketing to Your Niche Audience, Position Yourself As An Expert

Comments

  1. Lauren McMullen says

    November 27, 2008 at 6:55 pm

    What a great idea Connie! I hope to have my Organize4Life.com up this weekend and now I know what to put in my Opt-in box. Thanks for all your help. Lauren

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Author Bio-Connie Ragen Green

Connie Ragen Green helps new entrepreneurs build their business with online marketing and technology. She is an expert in article marketing and affiliate marketing and has written several books on these topics.

DISCLOSURE - Many articles will contain affiliate links for recommended products or services. These are personally used and reviewed by Connie and she'll receive commission for any resulting sales.

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