5 Ways Writing a Book Can Grow Your Business
Like millions of people around the world, I was someone who dreamed of being a published author. It wasn’t until I started my online business and began a blogging practice to gain visibility and increase my credibility that I began to understand that writing a book was definitely within the realm of possibility for me. To date I have written and published more than twenty full length books, as well as hundreds, of short reports and eBooks. Writing a book can grow your business and here are some ways for you to get started.
Writing books might seem like a Herculean task but it can provide impressive results for the growth of your business with minimal effort on your part. These are just five ways you can grow your business by writing a book.
- Profits from Book Sales
Financial gains from book sales involve money you can then reinvest into your business fueling growth. Not only can you buy better exposure on the World Wide Web (what we typically refer to as the internet), you can hire people as independent contractors and outsourcers to help you do the tedious things that tie up your time and take your time away from the aspects of your business you are most passionate about. Leveraging your time and talents this way alone makes writing a book well worth the time and effort it took to get it written and ready to go.
- Gain New Clients, Followers, and Subscribers
There is a certain amount of prestige that goes along with writing a book. Even when you self-publish your book, you will gain a great deal of respect within the coaching and business community simply for having a book available in the marketplace.
This respect leads to new social media followers, email subscribers, and paying clients who need the invaluable service you provide. It all started with a blank page you filled with possibilities for yourself and your future clients.
- Expand Your Expertise
The fact that you’ve written a book on a subject makes you an expert in the field as far as most people are concerned. But the value of doing so goes deeper than that. In the process of researching and writing your book, you’ve become an expert in your field. You’ve put in the time doing research, expanding your knowledge, and breaking it down into digestible information you share with your readers. That will draw more people to you as a coach, mentor, or consultant and to your book as avid readers look to improve their lives.
- Increased Opportunities for Exposure
Exposure comes in many forms. When you write a book, you get even more exposure on multiple fronts. In addition to a wide range of accolades from the book itself, you have the opportunity to tell your story to an even wider audience through:
- Book launch parties
- Interviews
- Speaking engagements
- Book signings
- Library visits
- Online courses
These are just the beginning. Once you’ve settled into life after the first book, you might even want to consider increasing your exposure by working on a follow-up book, granting interviews, or booking speaking engagements. I came to the conclusion immediately after publishing my first book in 2010 that I would continue to release at least one new book each year, and many times it is two books a year for me.
- Expands Your Reach Allowing You to Help More People Quickly
One on one coaching or mentoring is a time consuming process that only allows you to work with so many people in a day. A book is something that allows you to help more people with your limited time.
Writing a book won’t solve all the challenges the average coaching business faces. It can be instrumental, though, in helping you to expand your ability to help others while also expanding your own customer base and bottom line at the same time.
I’m author, publisher, and entrepreneur Connie Ragen Green and would love to connect with you. If you are new to the world of online entrepreneurship please check out my comprehensive training on how to set up Funnels That Click and learn how to gain an unfair advantage when it comes to building a lucrative online business.
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