Many of you are in the process of writing your eBook, or have already completed it. Now you are ready to sell it, but you may not have a list or a marketing plan. Turning your writing into a short report can help make this entire process much easier. This method also helps you to position yourself as an expert in your field.
A short report can be anywhere from five to thirty pages, and should contain excellent information on your topic. You can also include affiliate links, but make sure they are relevant to what you are writing about. I write everything using Word, and then use Adobe Acrobat to convert it to a PDF. I then have a document that can be uploaded to my blog or website, and then downloaded easily by anyone who visits my site.
You will also want to have a short report as part of your lead generating system. When someone opts in to your list, you can send them to a page where they will be able to download your short report. These reports are also referred to as special reports, but the names are interchangeable. An example of a short report is the one I have written on getting started online. You can download my short report here. It is ten pages long, so you may want to print it out.
Be sure to include your name and website address on each page of your report. This can be done in the header or footer section. Take a look at how I did it in my short report to get an idea of what you will want to do. This way, if someone drops a page on the floor, or it gets separated from the rest of the report, it will be simple to know who it is from.
I use Tahoma size 14 font for my titles, and Arial size 11 or 12 for the body of my reports. Whether people choose to read them on their computer or print them out, these fonts and sizes are easy on the eyes.
This method will help you to build a list of interested and responsive people who will be more likely to want to purchase your eBook in the future because they will now know what type of information you provide.
Excellent information, as usual, Connie.
I liked the way you started your report with mentioning how you went from “unknown” to “known” by following the steps you outline in your report. Shows that it works!
Cheers,
Evelin
http://www.blueprints4change.com
I concur – great info again.
I completely forgot that e-books and special reports should be handled differently and that a footer (or header) on each page of the report is a real bonus, if not a requirement. I assume using the header/footer tool on Word will copy over to the pdf file. I’m so glad you mentioned this as I am currently writing my 2009 outlook report and would have never thought of that!
Best to you,
David