One of the best tools you can use to improve your copywriting is split testing. This is sometimes referred to as A/B split testing by some marketers.
Split testing means that you create two versions of the same landing page, email, or advertisement. For example, Landing page A has a call to action that reads: “Sign Up Now for Your Free Digital Journal.” Landing page B has a call to action that reads: “Download Your Free Digital Journal Now.”
Now, you’ll send half of your traffic to landing page A and the other half to landing page B. By studying your results, you’ll see which page converts more visitors into subscribers. Once you have the winner, you’ll use that call to action instead of the other one. If you’d like to try split testing to better your copy, keep these tips in mind:
Test One Feature at a Time
You don’t want to have two landing pages or emails that are completely different. That won’t give you a lot usable data. Instead, you want two landing pages with only one crucial difference. Doing this lets you clearly see which bit of copy is the most effective. This is the secret to A/B split testing.
Study Your Results
You need to study which landing page performs best. You may discover that your visitors prefer shorter calls to action or that they prefer headlines that ask a question. All of this data can be incredibly valuable so make sure to note what you’re learning about how your visitors respond to different copywriting techniques. And be sure to take action quickly once you know what is working best. This leads the way to your next split test.
Compare and Contrast with A/B Split Testing
Don’t stop after just one round of split testing. Constantly compare different versions of your copy. Does your audience prefer landing pages with bullet points? Do they prefer statistics in their headlines? Will they respond to the word discount better than the word coupon?
Don’t rush your split testing. Plan to spend a few weeks driving traffic to both versions of your landing page or advertisement. Only then will you have enough data to make informed decisions on how to improve your copy.
Copywriting is about connecting with your visitors and persuading them to use your product or service. While it may seem difficult at first, don’t give up. Copywriting is a skill that you can leverage again and again for years to come.
You may be interested in my course on really simple copywriting…
Connie Ragen Green is a bestselling author, marketing mentor, and online marketing strategist, working with people and corporations on six continents to help them increase their credibility, expand their visibility, and explode their profitability. If you’re interested in getting started with the journey to online entrepreneurship and taking your life and business to the next level, find out more by downloading your Online Entrepreneur Blueprint and get started today.