I like to think of my blog as my home on the internet. This is where people come to find out more about me and what I have to offer. Providing good information and letting readers know what courses and teleseminars I have coming up is also a top priority here. It makes sense that I would be writing a new post here on my blog almost every single day.
While I do spend quite a bit of time over on Facebook and Twitter, those are social networking sites. That means that even though I am connecting with people there and sharing tips and other valuable information, it is not helping me directly in my business. My home is here on this blog, not over on someone else’s network.
I bring this up because of a conversation that was going on in Twitter yesterday. Several people were saying that they almost never posted to their blogs anymore because they were writing everything on Twitter instead. They do not understand that in order to have a web presence you need to write things that will be indexed on Google and the other search engines. Even though your tweets are technically indexed, they will not take the place of article marketing and blogging, both of which will build your online business.
Power blogging is the name I use for the method I teach on how to build your online business. Posting to your blog every day for the first 90 days will almost guarantee that people will be able to find you easily for your keywords in your niche. Remember that your name is also a keyword, so include it first so you won’t run out of room. Blogging positions you as an expert in your niche. Blog first and then visit Twitter and Google; you will make more money and build your reputation and name recognition at the same time.