It is important to lay the foundation before you begin any new project. Before you start writing your eBook, research your topic thoroughly to make sure there is a large group of people who are hungry to purchase information on this subject. The best way to do this is to spend time searching your keywords, your competitors, and the products and services that are currently available online to people who are searching.
Use one or more of the free keyword selector tools to see how many people are searching each month for the keywords that best describe your product or service. Send me an email if you want the URL for any of these free sites. The keywords are the words and phrases that someone would type into Google or any of the search engines when they are looking for information on the internet.
Google your keywords to find out who your competitors are. On the internet it is a good thing to have competition. It tells you that there are people who are already purchasing products and services online in your niche. Take a look at what your competition is doing and then do it better.
Go to your competitor’s websites and see what they are offering, how they reach their prospects, and what you can do that is similar or an improved version of what is already being done. You can even right-click on your competitors’ websites to see what keywords they are using. This is a great way to develop your own marketing plan and get your online business started.
Once you have completed all of these tasks, begin to write your eBook. You will know exactly what people are looking for, what others have to offer, and how you can best compete online so that people will choose to purchase from you instead of from somebody else.