Blogging for Your Business
The purpose of this writing is to encourage you to blog for your business on a regular basis. This has been the most difficult challenge for my students, even though they continue to see my success because of my blogs. It is my hope to somehow inspire and motivate you to get started, continue, or get back to blogging for your business today.
I started my first blog while still working as a classroom teacher. I had fifth grade that year and we decided to blog about the science projects we were reading about. The budget had once again been cut, and science took the biggest hit at my school. So instead of having any hands on experiments or a science fair, I thought at least we could start a blog and write about what we were learning.
The students embraced the technology without question and we launched our science blog the day we decided to move forward. We had three working computers in our classroom so three people could always be working on something for the new site simultaneously. This was 2003, so it was primitive in terms of today’s capabilities, but I was willing to do anything to keep my students actively engaged in the learning process. Little did I know that blogging would become the foundation and backbone of my business just a few years later.
These days I maintain two main blogs. One is found under my name – Connie Ragen Green – and the other is at Huge Profits Tiny List. I won’t go into the details and story behind my second blog, but suffice it to say I have very good reasons for posting to both of them.
Blogging for my business allowed me to find my voice. I wasn’t a writer when I came online, but thanks to the many blog posts I wrote during that first year I became one. These days I write five hundred to a thousand word a day, every day, and when I am writing a book or a short report that is likely to double or even triple. But I won’t ever forget what it was like during the early days of staring at my computer screen and not knowing what to write about.
That’s when I began learning about keywords and SEO )search engine optimization). I found out that when people searched for specific topics the results were all tied to the words used. In the beginning I helped people to write, publish, and market eBooks. Finding our which words your target audience was searching for helped you to write eBooks that could be found and purchased by the people who wanted and needed the information.
My blogs provide me with a platform to tell the world what I think. Getting your message out to the world is crucial, and you don’t want to leave it to the temporary world of social media posts to do that. Blog posts are permanent and allow you to be in control of your content. You are a publisher at the click of a button and can reach a million people around the world.
I also discuss and share details and information about my products and courses on my blogs. I consider these posts to be “advertorials” in which you combine your information with the sales details in the style of an editorial or objective journalistic article. Instead of paying for advertisements to your products, the only cost here is your time. And what you write in your post is there forever, as opposed to only as long as you are paying to display it.
SEO, a platform for your message, and the advertorial approach to selling your products are just a few of the benefits of blogging for your business. The writing will get easier over time. Your site will get more popular with the search engines over time. You’ll learn how to become a skilled copywriter over time. Be willing to put in the time and your work as an online entrepreneur will soar.
I’m Connie Ragen Green, online marketing strategist, bestselling author, and international speaker on the topics of entrepreneurship and inner game mind shifts. Let’s connect to see how I may best serve you in the near future.