When I started online in 2006, teleseminars were a newer technology. The idea was simple enough, yet it was primarily corporations and small businesses who were actively hosting teleseminars. And even then, it was seldom they were being used for the purpose of marketing. The idea that you could build your list with teleseminars was a novel one, and I got in on the ground floor of it all.
It was a revolutionary idea: Put the technology required into the hands of everyone who had a message to share with the world. Let them use a landline or a cell phone, make sure the audio quality is as professional as possible, and create gorgeous fill-in-the-blanks templates to streamline the entire process. Many companies attempted to do this and failed miserably. Then three people in my Mastermind group started a teleseminar company that checked all the boxes. They are Alex Mandossian, Rick Raddatz, and Armand Morin and I continue to use their service to this day.
What to Talk About on a Teleseminar
I wasn’t sure what to talk about on my teleseminars so I went through a few months of experimentation. This was public speaking, even though I was at home on my office phone. One day early on I found myself racked with fear and anxiety about talking even to a few people on a teleseminar. What was I afraid of? After some introspection, I realized that I was afraid of not having enough useful and helpful information for my listeners. I practiced every day, made lots of notes, and came up with some creative ideas.
When I began holding regular free weekly teleseminars using my “Ask Connie Anything” branding and strategy, everything changed in my business. My prospects knew where I would be every week at the same time. I chose Wednesdays at 3pm Pacific Time because my Rotary meeting ended each week by two o’clock and I usually stopped at the grocery store on my way back home. This enabled my regular attendees to ask me questions and to interact with me in a very personal way. I recommend that you begin holding your own teleseminars as soon as possible.
Soon, I was blogging about my teleseminars and inviting people to sign up for the weekly “Ask Connie Anything” calls on a form I created and added to the bottom of my posts. This was simple and lots of fun, as building my list with teleseminars made sense on many levels. One thing I added that made a huge difference in the income that could be generated from these free weekly calls was to create a two page handout listeners could download and save and/or print out. I did this using a simple template I created, so the truth was that I was really just filling in the blanks with the updated information each week.
Build Your List with Teleseminars As a Live or Home Study Telecourse
On each call I shared valuable information, but I also had something to promote. In the beginning I was only promoting affiliate products, because I didn’t have any of my own. Soon I realized that I could create my own online course, referred to at that time as a telecourse, by offering four calls on my niche topic, creating a printable “Action Guide” to go with each call, and selling this as an information product. I described what I would be teaching in my telecourse during my free weekly teleseminars and people began to sign up.
It went for four weeks in a row, and then I immediately turned it into a home study course. You can do the same exact thing. At the end of the course, during the fourth week, begin telling people about the next course you have coming up. Also, create a membership program or coaching/mentoring/consulting program for the people who wish to go further with your help.
Now It’s Your Turn to Benefit From Teleseminars
I encourage you to get started with teleseminars now, even if you’re already creating videos, blog posts, information products, short reports, and more. Hearing someone’s voice gives our prospects and clients the opportunity to hear our speaking voice at a time that’s convenient for them and to decide even more quickly if they would like to connect with us further.
I’m Connie Ragen Green – author of too many books to mention, public speaker, and online marketing strategist. Hear my voice at “Ask Connie Anything“, or subscribe to my podcast at Praestabilis: Excellence in Marketing. And get your trial membership with the teleseminar service I’ve been using since it’s inception for only one dollar right now.