Building a Brand and People Will Love What You Have to Offer
Branding. You know the word and may even understand its importance, but are you building a brand so people will love what you have to offer? Your brand is sort of like your identity. It should be unique, easy-to-understand, and draw people towards you. Your brand is representative of who you are, sometimes without saying a word. Your brand may go ahead of you, trail after you, and linger in people’s minds in your absence. Done well, it will be memorable enough that people can’t shake it from their minds triggering them to think of you at the exact time they need whatever it is you have.
Anything can be a brand.
- Coffee
- Mattresses
- Tequila
And…
- People
That means that you, yourself, may be a brand that stands out and gets noticed. Whatever your brand, if you build a great one, people will love you.
Brands have a lot of technical parts. They include…
- Logos
- Color schemes
- Names
- Tag lines
- Jingles
- And more…
Good brands are visually pleasing and may include specialized subliminal messaging if you’re into that sort of thing. Ultimately good branding works when people lean in and begin to know, like, and trust you or the product you sell.
When It Comes to Building a Brand, What Makes a Great Brand People Love?
There are a lot of things that contribute to a great brand. Too many to list in one short post, but there are some aspects of branding that can make a big difference and draw people in and keep them coming back. Try these out…
Make a good first impression – From your logo design, web design, color schemes, any imagery should be on-trend or timeless and appealing to your target audience. You are also your brand, so your first impression should be consistent with how you are on and off-duty. People shouldn’t feel confused between you and your brand whether you are the brand, or your product is.
Stand out and be memorable – Great brands have that certain something that makes them stand out in a sea of sameness. Be unique and find clever ways to stand out in the crowd. This can be through color, tag lines, or a unique activity or action that is easily recognized as yours.
Care about what you do – People can smell a phony a mile away. If you aren’t sincere about what you do, it will be obvious. Care about what you do and the people you do it for and you’ll be loved and sought out.
Strive for excellence, not perfection – This has become my motto, especially with the people I mentor on authorship and entrepreneurship. You won’t get it right all the time. Strive to do the best you can in each circumstance and people will notice. If you fail, do it with grace and honor. When you succeed, be sure to be confident yet humble and it will make a positive impact. Building a brand that represents excellence is a worthwhile goal and destination.
Deliver on your promises – It takes a while to build a reputation and a very short time to ruin it. Delivering on your promises will make the right impact and keep people coming to your brand again and again. Say what you mean and mean what you say, and your brand will be loved.
Your brand is your reputation and your signature in the marketplace. Build a great brand and people will love you. It doesn’t take a degree in rocket science to build a great brand, know who you are, treat people well, and stand out from the crowd and you are on your way.
Take a Look at my Colleague Norma Esler’s Excellent Training on How to Build a Personal Brand
I’m a Wall Street Journal and USA Today bestselling author, an independent publisher, and serial entrepreneur Connie Ragen Green and would love to connect with you. If you’re new to the world of online entrepreneurship please check out my training on how to sell yourself at Sell Yourself and Your Stuff and learn how to gain an unfair advantage when it comes to building a lucrative online business.
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