When you are new online you may not have any testimonials from people who are pleased with your product. If this is the case, be sure to join a mastermind or other community of people who can look at your products and give you honest testimonials. This is crucial to your online success.
It is also important to give people testimonials when you truly benefit from their products, services, or programs. Last night Dr. Jeanette Cates and I hosted a two hour webinar on starting your online business. We had many people who gave us fantastic testimonials, along with permission for us to use them on our site.
Think about the books you read and the websites you go to. Do you take the time to read the testimonials? We value what others say about products and services much more than what the person who offers them tells us. Testimonials build credibility and create trust in those we wish to do business with.