I was reading a post by Ron Tester, small business marketing expert at Do This Not That Marketing, and in it he shares eight trends of content consumption that are noteworthy. I would like to elaborate on his fifth trend, the need for content to be multimedia in nature:
“Content Needs to Be Multimedia — Video, infographics, images, audio, eBooks, articles, blog posts and more should all be used together to create a storm of new content that works together to promote the products and/or services that you want to promote. Content can still be repurposed into new forms, but you need to put a unique spin on it. This is such an important trend, even I am creating videos. Believe me, I wouldn’t be doing it if people weren’t wanting it.”
Read this over a couple of times to make sure you understand the power of Ron’s words here.
I couldn’t agree more and would like to include one of my “lifestyle videos” from my YouTube channel to show how I use video to get my message out to the world.
I also repurpose my posts into articles, audio trainings, podcasts, and short reports on a regular basis. I learned while working as a classroom teacher that people have different learning styles, and I have kept that in the back of my mind over this past decade that I’ve been an online marketer and entrepreneur. Think about how you can use audio, video, and other types of written content to share and promote your products and services.
Content creation marketing for small business is a worthy endeavor and must be implemented regularly for best results. Learn more about the small business marketing course taught by Ron Tester and myself and join us in the member’s area.