Copywriting Sales Tips: Tag Lines and “Reason Why”

Copywriting Sales Tips

Writing your own sales copy can be quite rewarding when you experience the results of your efforts. You will definitely be able to increase your conversion and make many additional sales of your products, courses, and services by becoming a student of copywriting sales tips. Two important pieces of your sales letters are your “tag lines” and your “reason why” Let’s discuss both of these and how they fit into your copywriting process.

I define a “tag line” as your promise to the reader immediately after they read your headline. So if your headline reads as:

“Being Able To Manage And Control What Is Being Said About You On The Internet Has Never Been So Crucial To Your Personal And Professional Success…”

Then your tag line could promise:

[How to manage your own reputation online, as well as that of others who will
hire you to do this for them]

I’ve been using this format on the majority of my sales letters for several years now, and my results have been stellar. It somehow makes sense to promise your reader – who is now turned visitor and soon to turn potential customer – what the benefit will be if they nod in agreement after reading your headline. Another example is:

“Who Else Wants To Earn Passive Income By Writing For Others On A Variety Of Topics?”

[How to learn the exact steps to take to become a successful freelance writer for hire]

This leads into another piece of the copywriting puzzle that is of utmost importance to those who will visit your sales page, and that is your “reason why.”

None of us takes any significant action without having a reason, and creating your information product, online course, or specialized service is no exception. When you explain your reason to your reader – visitor – potential client – client you have the greatest chance for connecting with them on an emotional level and winning them over to working with you or making a purchase from you, either immediately or in the very near future. Here is one of mine:

The Reason Why I Created Online Reputation Management Made Simple…

I had been marketing for two plumbers (they were twin brothers) for about a year when came to me with a desperate plea for help in regards to their reputation. It was in the middle of a heat wave in southern California during July of 2009, and I’ll never forget when I got the call. They were shocked when one of their customers cancelled a major plumbing job after reading something about them and their company on the internet.

They were devastated when they looked online and found an article accusing them of elder abuse. It turned out they had gone out to take care of a plumbing issue for an elderly couple, and what looked like a quick repair turned into a major project costing several thousand dollars. The couple’s son was an attorney who believed the plumbers and their company had exaggerated the problem in order to take advantage of his parents.

This was the first time the plumbers had heard about this and their reputation was on the line. That’s when I got involved and began perfecting and implementing the strategies I’m teaching you here. And rest assured everything I show you is above board – morally, legally, and ethically.

Share your “reason why” and your product or course will make sense to your target audience. It’s truly as simple as this and I hope these copywriting sales tips will be beneficial to you in your online business.

My Really Simple Sales Copy training course could be just what you need to sell more of your information products and training courses.

I’m author and online marketing strategist Connie Ragen Green. I work with entrepreneurs to create multiple streams of online income and would love to connect with you. Pick up my Online Entrepreneur’s Blueprint and get started right away.

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Also published on Medium.