Here’s one sure way to build up a great following fast: do something just a little crazy.
If you’ve ever watched a reality TV show such as Married at First Sight or Survivor, then you know what a draw it can be to attempt something just a little crazy. Millions of people tuned in each and every week to see what new catastrophes would befall the cast of Survivor, or what new battle would break out on someone’s wedding day on Married at First Sight.
Now imagine if you could generate that kind of traffic to your blog or website, just by attempting something off the wall.
The fact is, this is a tried and true marketing plan that companies have been doing for more than a century and you can easily do something similar in your business.
Write a Blog Post…Every Single Day!
When I hosted the first ever 30 Day Blogging Challenge back in the spring of 2009, people thought it was outrageous to post to a blog every single day. But many people joined me and quite a few succeeded. I went on to do this same type of blog challenge for a few more years before turning it over to others.
This was an outrageous idea I had, based on something called “blog carnivals” that used to be popular. My targeted traffic skyrocketed and my list and income grew exponentially as well.
Nicole Dean pulled off a similar plan with her Blog World Tour. During the summer of 2009, she visited 15 blogs in 15 weeks, guest posting on the target blog for 5 straight days before moving on to the next. Did it work? Absolutely! Just like my crazy blogging challenge, Nicole’s blog world tour gained her lots of traffic and thousands of new fans. And she even created a product on how to be a guest blogger so we could follow in her footsteps.
Stretch Yourself A Little
Now, you don’t have to write a book a week for 20 weeks, or even spend the summer guest blogging. But there are plenty of things you can do to build some buzz and drive some traffic to your site. The key is to find something that would make most people say “I could never do that.” And then do it.
- Post to your blog every day for a year
- Post a new video to your YouTube channel every day for 90 days
- Speak at or attend one conference each month for a year
Whatever “stunt” you decide to pull off, it must have two components to be successful:
- It must be outside what most people would consider their comfort zone
- You must commit to it publicly and often—tell your list, your social media followers, your blog readers, your clients, everyone.
A challenge of this sort must have one other component as well—your absolute conviction to finish. The last thing you want is to publicly declare your intention then quietly fade out mid-way to your goal.
Targeted Traffic is Fun!
If you’re looking for a fun, innovative way to drive a lot of targeted traffic to your website, and to get more eyes on your content, consider setting a big, outrageous goal for yourself. You’ll be surprised how many people turn up to watch and cheer you on, and you’ll have fun along the way. Not only that, but at the end, you’ll have lots of content you can repurpose again and again, and you will have learned a thing or two about your audience and yourself, too.
Connie Ragen Green is a bestselling author, marketing mentor, and online marketing strategist, working with people and corporations on six continents to help them increase their credibility, expand their visibility, and explode their profitability. If you’re interested in getting started with the journey to online entrepreneurship and taking your life to the next level, find out more by downloading your Online Entrepreneur Blueprint and get started today.