The little theatre in my town did their version of “A Christmas Story”, a movie originally released in 1983. Even though I was right in the middle of writing my latest ebook, I decided to take a break and go see the play.
It turns out that this is actually a story about marketing and promotion. Young Ralphie wants an official Red Ryder, carbine action, two-hundred shot range model air rifle for Christmas. Everyone tells him to forget it because, in their words, “You’ll shoot your eye out!”. But Ralphie launches his marketing campaign in a way most internet marketers could learn from.
He starts by seeding the minds of his parents and then begins a postcard campaign. Not having a budget for postage does not deter him; he simply takes stamps from letters already delivered, glues them on to his postcards, and sticks them in the family mailbox! He is given as assignment by his teacher to write a persuasive theme, and again takes the opportunity to make a pitch for the BB gun he wants. Even Santa tries to discourage Ralphie, but he carries on in his quest for what he really wants. On Christmas he is rewarded for his efforts when he unwraps the gift he has been yearning for. His marketing has been successful!
This is a good example of how persistence, creativity, and a positive attitude can make all the difference when you are marketing your ebook or other products on the internet. Keep your eye on the prize, never give up, think outside the web site, and believe that you can and will be successful. It works.