It took me about six months to truly find my voice on the internet. If you are just starting out with building your online business, be prepared to write on a daily basis so that you, too, can find your unique way of writing about what you know. Once you do this, it will be easier to post to your blog, write articles, write an eBook, as well as write sales letters that are effective.
Remember that you are writing to just one person when you are writing online. Your reader wants to think that you care only about them, and will begin to like and trust you when you can provide the solutions to their problems through your writing.
Be yourself. Write in a conversational manner, so that you are speaking to your reader the same exact way you would if you were having a conversation with them. Anticipate questions and answer them before your reader can even ask. Get inside the mind of your reader and you will have a loyal, raving fan. Let your words speak volumes and share your knowledge and expertise on a regular basis. Once you are able to do this, you will have found your voice