In the olden days, about five years ago in internet years, individuals did not send press releases on their own behalf. There were unwritten rules about things like that, and no one would have dreamed of breaking the rules. The media – newspapers, magazine, radio stations, and television networks – determined what was news and what was not.
Welcome to the age of New Media. Now you can send your own press releases to announce anything you deem to be of importance. There are both free and paid services that will distribute your press release to sites around the world. The Publicity Hound, Joan Stewart, is considered the foremost expert in showing people how to establish credibilty, enhance their reputation, and position themselves as an expert, both online and off. You can download her free publicity tutorial by visiting this site and get started right away with your own publicity campaign.
Until about a year and a half ago I had never sent a press release and did not have the first notion of how to do it or what it should look like. Thanks to Joan’s material I now send press releases regularly as part of my overall marketing plan for my online business. I also send regular press releases as part of my charitable work with the Rotary Club and other groups here in Santa Clarita, California, where I currently live. I encourage you to learn more and begin reaping the benefits of online publicity for you and your business.