While you are writing your ebook you will have questions about the layout of the book itself. The length can be very important. Most of your readers will want to print it out and take it with them, or just print it so they can make notes and underline important ideas and passages. The best length will be between 60 and 100 pages. This is not too long to be printed and not too short to make your readers feel like they should have had more information.
You can also have a cover made specifically for your ebook. There are a number of places that offer this service. I like Killer Covers because they do good work inexpensively. Your market may not be as concerned with this type of thing so you will need to ask them their opinion.
When you finish writing your ebook you will be converting it into PDF format. PDF stands for portable document format. This enable you to sell your completed ebook as a digital product online. There are ways to lock your ebook and force people to use a password to read it, but I will show you how to use viral marketing to make even more money by giving anyone access to your ebook.