Learning how to write your own press releases will help you to build both credibility and visibility on the Internet. This is now a simple process, compared to previous days when you had to write in a particular style and then fax it to the editor of your local newspaper. It was then a game of ‘wait and see’ until they decided whether or not your story was truly newsworthy. This all changed in the early 2000’s, and now anyone can learn how to write and distribute their own press release that will be picked up by publications all over the world.
The most important thing to remember is that keywords are an integral part of this process. Your press release must contain the keyword phrases that your target audience will be searching for when they are looking for more information on what you do in your business. This same principle applies if you are doing this to promote a charity or other type of organization.
There are many free services you can use to distribute your press releases, but you will find that the paid ones will get you more publicity and will be found for a longer time on the Internet. Experiment with this for awhile until you can see which services are more beneficial to your needs. I’ve been using a press release distribution service called Webwire and have had great results.
The ‘hook’ is the idea you want to share with your audience. Whether you are announcing the debut of your new blog, a live event you are hosting, or something else that is happening with you and your business, hook the readers by including some information that will make them sit up and take notice. If you want more information, download my free report on How To Write A Press Release.