Using long tail keywords to find your prospects just makes sense. Keywords are the words and phrases we all use when we are searching online to find the information we want and need. ‘Long tail’ keywords refers to the more specific phrases that describe what we are looking for in more detail. For example, if I want information on how to make money with affiliate marketing, I am better off typing in ‘how to make money with affiliate marketing’ than simply typing ‘affiliate marketing’. This will save me time by giving me the information I need in the first search on the first or second page of the results.
This can make a huge difference when it comes to selling products and services online, as well as with connecting with your prospects based on your niche topic. By always including these ‘long tail’ keywords in your article and blog post titles, as well as using them when you are on the social media sites, your prospects will have an easier time of finding you on the Internet.
This short article really got me thinking Connie! I generally type my searches in google in the form of a question. Like “how to find a business mastermind group” but it didn’t’ occur to me to use commonly searched questions as long-tailed-keywords in articles and blog posts. This IS going to make a big difference in my marketing. Thanks so much!!
Cathy,
I learned all of this, and more, from the training Jim Edwards and Gareth Own just did. It’s at http://FreeWordpressTraffic.com if you want to take a look. Now I’m on page one for most of my keyword phrases.
Connie