Small businesses are finally starting to understand just why it is so important to have an online presence. As recently as 2007, small service business owners still believed that having a blog or doing any other type of marketing on the Internet was a waste of their time and resources. This is no longer the case. These businesses are now interested in social media marketing, blogging, and article marketing as a way to make their phones ring.
I believe that the recession was responsible for this change in thinking on the part of small business owners. Once they saw that they were in serious danger of losing their market share, they were open to trying some new media marketing methods they had not been willing to do in the past.
It is now much more common to see service businesses connecting with their prospects on Twitter and Facebook, and to understand the importance of reaching out to others in this way. It works best when they have someone who will do this type of marketing for them.
A new media marketing specialist will set up a WordPress blog for a business, explain how to use keywords, and will also write and submit articles that explain the type of business and what it has to offer. If you are someone who enjoys this type of work, there has never been a better time to work from home while helping these businesses to get more clients. It’s good for the economy as well, so you can feel like the arrangement is a win-win. My course on how to market for small businesses continues to be the most popular one I teach.