Every entrepreneur needs the right kind of mindset to grow their business. From how much you earn to how great your customer service is, your mindset supports and guides almost every part of your business. This knowledge will help change your mindset and the lies that crush your dreams.
To check into how your business may be influenced by your mindset right now, ask yourself these questions.
Does Your Mindset Lead From Confidence?
When you’re about to take on a new client or start a project, what do you normally think? Are you already planning for worst case scenario with thoughts like, “What’s the use? This potential client is going to instantly recognize how untalented I am and be mad at me for wasting her time.”
If that sounds like your normal thought process, you have a mindset lacking in confidence. What if you could change your thoughts? Flip it around, decide to be positive, “This prospect is going to fall in love with my skill set. She’ll be an amazing addition to my client list and I can’t wait to work on our first project together.”
It’s easy to say ‘be positive’, isn’t it? It’s much more complex to start doing it.
Does Your Mindset Support Pushing Outer Limits?
A big part of growing your business is regularly stretching. When the opportunity to challenge your limits and do something outside of your comfort zone comes, do you say things like, “I can’t do live video streaming. I don’t have the personality for it. I’d love to host a webinar on this topic but I’m not techy enough.”
It’s true that you don’t have to participate in every new business trend that pops up. But if you let your doubts keep you from doing anything challenging, you’re going to miss out on the fun of discovering something new.
What if instead of listing all the reasons you can’t do something new, you said things like, “I’ll try video streaming three times. After the third video, I’ll evaluate my interest. I’d love to host a webinar and since I don’t have enough technical expertise, I’ll hire a virtual assistant to support me.”
Does Your Mindset Demand Work You Love?
You may not realize it but your mindset plays a big role in the projects you accept and the clients you work with. When you see projects from your clients, what are your first thoughts? Do you feel disappointed and think, “Great. Another boring project from the client that makes me track him down just to get my invoice paid. Here’s another message from the client that wants to add just one more tweak to the already bloated project.”
It’s true that sometimes, service providers take on projects and clients because they need the green. But if you dread seeing your clients’ names in your inbox, this is no way to make a living.
Deep down, your heart longs to do work in support of projects you’re excited about. Imagine seeing a new project come in from a client and thinking, “Oh, wow. I can’t wait to get started on this! I love this type of project. It really lets me show off my skills.”
Does Your Mindset Overcome Obstacles?
An obstacle can either be the worst thing that ever happened to your business or it can be the best thing that ever happened to your business. It depends on your mindset. When you encounter an obstacle, you may think, “Well, this is it. I’ve gone as far as I can go on the success ladder. I’ll never be able to overcome this problem. I guess, it wasn’t meant to be.”
But that kind of thinking comes from a ‘I’m a victim to circumstances’ mindset that obstacles cannot be defeated. The mindset to cultivate instead is ‘I’m an overcomer!’ It allows you to acknowledge obstacles while knowing that they can be beaten. You might think, “This setback may slow me down, but I’ll find a way around it and come back stronger than ever.” Your goal is to change your mindset and the lies that crush your dreams.
What Successful Business Owners Know About Mindset
Successful business owners know that mindset is the key to unlocking their potential and earning more than they ever thought possible. Most importantly, they know they can mold and shape their mindset.
As you improve your way of thinking, you’ll make subtle adjustments in your life and business. You’ll have the confidence to say “no” to clients and projects that aren’t a good fit and embrace the ones that are. You’ll make decisions that are in line with who you want to be and what you want your brand to represent. You’ll become the best version of yourself.
Start by reading through these lies that may be crushing your business dreams. Here, you’ll build awareness about areas of faulty thinking that hold you back.
Are These Lies Crushing Your Business Dreams? How to improve your mindset and the lies that crush your dreams…
Your most important business asset isn’t your website or your products. It’s not your name or your Facebook fan page. Your most important business asset is your mindset. When you have the right mindset, you can crush any obstacle in your path so that you can build a life and business you love.
In this report, you’ll discover six mindset traps that are holding you back from growing your business and reaching the next level of success. You can move forward when you defeat these lies by embracing a better mindset.
Lie #1: There isn’t enough time.
One of the biggest lies that keeps you stuck and prevents you from growing your dream business is the belief that you don’t have enough time. This one is easy to justify. You can point out all the ways that you’re too busy. You coach Little League. You work two jobs. You’re on twelve committees. You have a loved one with special needs.
You tell yourself these things and pretty soon, you start to believe them. So instead of looking for small pockets of time to work on your business, you keep saying that you can’t. You believe you don’t have time so you’re not looking for it. Improve your mindset and the lies that crush your dreams.
The Problem with Reactive Time Management
Business owners struggle with a lack of time because they practice reactive time management. You wake up in the morning and you have your to-do list neatly planned out.
But before you start your work, you pause to check your email or social media. There’s an in-depth question in your Facebook group that needs to be answered.
There’s an email from a potential client that wants to talk about your prices. There’s a message from a fellow business owner that’s interested in trying a joint venture with you.
You answer all of these messages and look up to realize that it’s lunchtime and nothing on your to-do list has been accomplished. You wonder where you went wrong and why you can’t seem to accomplish anything.
It can be helpful to think of a ship captain. He charts a course for his destination and he follows it through. If he stopped at every single port along the way, he’d never reach his destination on time.
Instead of sticking to your original plan, you deviated because you were practicing reactive time management. You let the seemingly urgent tasks overshadow the ones that were the most important. That’s why you should watch out for reactive time management if you’d like to level up your business.
Time Management & Productivity Aren’t the Same Thing
Most people who say they lack the time to grow their business don’t understand the difference between time management and productivity. You can buy dozens of day planners. You can carefully account for what you’re doing every hour of every day.
But unless you’re completing tasks that move you closer to accomplishing your goals, then you’re not being productive. You’re just being busy.
It’s the equivalent to saying you’re going to walk to California then stepping onto a treadmill. Yes, you’re moving. But you’re not any closer to California than when you started. You have to be willing to jump off the treadmill of busy if you’re serious about building your business and crushing your limits. Your goal is to improve your mindset and the lies that crush your dreams.
The ‘Free Time’ Myth
When you think you don’t have the time to grow your business, you inevitably use the phrase “free time”. You can market to new clients and create that product you want to sell next month during your free time. Or you tell yourself that you’ll launch your coaching services when you retire and have free time.
Imagine if Da Vinci had said he would paint the Mona Lisa in his free time or if Thomas Edison had decided to work on the light bulb when he had a comfortable nest egg and could afford to retire. Both of these men created works that still benefit humanity hundreds of years later and they didn’t wait for free time before they created their masterpieces.
The problem with thinking that there’s such a thing as “free time” is it gives you a false sense of security. But the truth is that you have 24 hours in each day. The good news is that’s exactly how many hours that Da Vinci and Thomas Edison had, too.
Lie #2: There isn’t enough money.
Business people struggle with limiting beliefs about money that keep them from growing their online businesses. You may believe that money is a limited resource that must be carefully guarded. You may think that you’re unworthy of money or you may believe that money only comes through hard work. You may even believe that money is the root of all evil.
Why Money Isn’t a Limited Resource
Money isn’t just paper and coins. It represents the value we place on an object or experience. For example, your laptop just quit working. You had backups of your work but you have a huge project that’s do in less than two days. So you go to the store and you find a laptop you like. You pay the price with money and you get your project turned in on time.
Now, a second customer comes in the store. He sees the exact same laptop and he tries it out. Like you, he sees the price of the laptop but decides that he doesn’t want to pay that price and he leaves the store.
The cost of the laptop didn’t change between customers. The difference was that you placed a higher value on the laptop than the other customer. This made you willing to part with your money in order to own it.
Money isn’t a limited resource because there are an infinite number of ways that you can provide value. This means that goal of your online business shouldn’t be just about making money but about giving value to your customers. When you focus on value, the money naturally follows. Your goal is to change your mindset and the lies that crush your dreams.
You’re Not Unworthy of Money
Some people feel unworthy of money. This feeling of unworthiness might be caused by the fact that you had your needs neglected somewhere in your life. It might be caused because of low self-esteem or you may simply think that you’re just not good enough to succeed with your business.
Whatever the reason, you have to understand that money cannot give you worth and it cannot take away your worth. You are more than the number in your bank account. Only when you understand this can you begin to overcome this limiting belief.
Money Can’t Be Easy
This lie keeps many stuck and struggling. You think that if a task doesn’t require Herculean effort, then it’s not worth pursuing. But this means that you’re overlooking easy ways to make extra money in your business.
Not every product you release has to be an incredibly detailed 10 module course that walks participants through every step. It’s fine to release a short video eCourse and add to it later down the road.
Your clients and customers don’t care about how much work you did or didn’t do on a product behind the scenes. All they care about is that your product or service adds value to their life, so don’t be afraid to look for simple ways to make money.
Money Isn’t Evil
You may have heard the phrase that money is the root of evil. But the actual quote is that the love of money is evil because then your life is out of balance. It’s only a problem when you love money so much that you neglect your family or hurt others to get it.
Money is simply a tool that allows you to take care of yourself, provide for your family, and make the world a better place.
You wouldn’t try to plant a garden without first getting some tools. It’s the same way in business. If you want to succeed and harvest financial success, then you have to be willing to use the right tools and one of those tools is money.
Lie #3: There aren’t enough people.
The belief that there aren’t enough people can keep you from growing your business. You play small because you believe your niche is small. This keeps you and your business stuck at your current level. You can’t see new opportunities or create new products because you’re worried that you can only have one piece of the pie.
But the truth is that the pie is much bigger than you think. Every day, new people join your niche. They need guidance and advice. They want to know how to get the results they crave quickly and easily. They’re looking for a leader and they need someone to step up. The question is, will you be that someone?
Leading in a Small Niche
Being part of a small niche isn’t a disadvantage. It’s actually a huge advantage. With less competition, you can position yourself as a leader. You’ll stand out and find it easier to brand your business.
New entrepreneurs think that leading your niche means you have to have all the answers or that you can never make a mistake. But leading your niche is just about serving your audience.
If you don’t have the answer to a question or you make a mistake, don’t panic. Your audience won’t hold it against you and they will like you even more because you showed that you’re human, too.
Building a Community to Improve Your Mindset and the Lies that Crush Your Dreams.
Another advantage of working in a small niche is that you can build a community around your brand. It doesn’t matter what software you use or which social media platform you use to grow your community.
The important thing is that you protect and encourage your community. You want to make your group a safe place where newbies and experts alike feel comfortable sharing their journey with you. As your community grows, the members will start building relationships with each other and this bond will make your group even stronger.
Learning what Your Community Needs
When you’re in the middle of a small niche, you can usually spot the needs of your audience. It might be that your community is looking for a product to fix a common problem. It might be that they need a walk through course to show them exactly what steps to take.
If the need is already being filled by another leader, you can look at that product to see what’s missing. Your goal is to change your mindset and the lies that crush your dreams.
You might discover that you can create a complimentary product that your community will love. You can promote your complimentary product or service and the other product using an affiliate link. This lets you help your community even more while still looking like a leader in your niche.
Being Adaptable in Regards to Mindset and the Lies That Crush Your Dreams
Keep in mind that catering to a small niche also allows you to stay nimble. This means if there’s a sudden change in your industry, you can respond to it quickly and easily. It also means that you can change direction with your products if you notice your community needs or wants something different than what you’re currently offering.
Don’t fall victim to the lie that there aren’t enough people in your niche. There are plenty of prospects and customers to go around and if you provide them with real value, they’ll be willing to pay for your product or service.
Your mindset is the key to breaking through and crushing it with your business. Just shining a light on these common misconceptions will have an impact on you. Just wait, the next time one of these lies try to grab you – you’ll recognize it for what it is and be quicker to move on.
This is what adjusting your mindset is all about. Letting go of the stuff that doesn’t work for you begins with simple awareness.
Next, you begin to take on new thoughts – new goals and dreams. It happens naturally. Improve your mindset and the lies that crush your dreams. When you let go of a lie, you come closer to a truth. (That you can do so much more than you ever imagined!)
I’m Wall Street Journal and USA Today bestselling author, independent publisher, and serial entrepreneur Connie Ragen Green and would love to connect with you. If you’re new to the world of online entrepreneurship please check out my training on how to sell yourself at Sell Yourself and Your Stuff and learn how to gain an unfair advantage when it comes to building a lucrative online business.