I’ve been a fan of marketer Nicole Dean since 2007. She’s so smart and generous, and I’ve been buying her PLR articles, e-courses, and short reports to build my business for three years now. We finally met in person this past February, and that’s when I was able to learn even more from her about product creation. So, when Nicole offered me an exclusive interview, I had to take her up on it.
If you’re already a fan of PLR, you can go shop here: http://budurl.com/ndeasy – but if you’re new to PLR, then you’ll definitely want to read this interview.
Hi Connie! I hope you know that you’re one of my favorite people on earth – even before you bought me a drink on the airplane. 🙂 Thanks so much for inviting me here today.
I’m going to focus this interview on using PLR for blogging. I hope that’s ok with you. It seems that a lot of people have love/hate cycles with their blogs. They love blogging for awhile, but also it can oftentimes feel like a chore. Luckily PLR can make blogging fun again – and make it more profitable, too!
Let me start by explaining what PLR is, specifically PLR articles. PLR articles are written by ghostwriters and are then sold to bloggers to use in their online businesses. A blogger like you can buy the articles inexpensively (usually around $1 or $2 each) and use them as “drafts” to generate blog content quickly, easily, and affordably.
How can the PLR site owners possibly charge so little for the articles? Simple. The PLR site sells the same articles to multiple people, in essence splitting the costs between several bloggers. So, rather than you having to search for and find a good ghostwriter and pay big money for unique articles, you get access to the nearly the same thing for a fraction of the price – and much less hassle.
So who is PLR perfect for?
- Marketers who know they need content, but don’t enjoy writing.
- Talented writers who sometimes freeze when staring at a blank screen.
- Any blogger who ever gets the feeling they *should* blog, but just don’t have the time or feel like it.
I’m a busy marketer and I have an active life with two kids. I use shortcuts whenever possible. PLR is a great alternative for busy internet marketers like you to ensure that a steady stream of quality content is regularly added to your blogs.
What is the biggest mistake you see people making with PLR material?
The first one is that most people who purchase PLR do not ever use it. That’s a great thing for those who do use it, as there is less competition. So, the moral of the story is that content can’t make you money sitting on your hard drive.
The second big mistake that people make is buying junk PLR from bad PLR sites. If you buy PLR articles that are written poorly, you’ll never use them (hopefully). I really dislike wasting money. I’m sure you feel the same.
What do you consider sets quality PLR material apart from all the poor stuff offered around the internet? As far as how to determine what is good verses what isn’t? Well, there are a few factors.
- Grammar & spelling. Writing for the internet is completely different than writing for your High School or College Creative Writing courses, but there should still be standards of quality. If the PLR looks like it was written by a fourth grader, it may have been written by someone who does not have English as their first or even second language, or it may have been written by a writer who is being paid so little that she is trying to write four or more articles per hour just to make it worth her time. (Disclaimer: One of my best friends is an extremely talented and brilliant writer and marketer and English is her second language. I certainly do not mean to imply that it’s not possible. Also, I can not write my way out of a paper bag in any language other than English, so I certainly do not imply that I am any better than someone who speaks more than one language fluently enough to write in it.)
- Valuable Content or Just Fluff? Is the article nothing but fluff? I’ve seen PLR articles that offer absolutely no value whatsoever to the reader. It was just the same thing restated for 400 words. Here’s an example: “Crock pot cooking is a way to save money. You can save money on your meals by cooking with your crockpot. It also helps you to save time. Yes, crock pot cooking can save you time, too, if you’re busy. Both time and money are two things that you can save by cooking with your crockpot. This article will tell you about how you can save time and money by cooking with your crock pot.” – Yes, I’m serious.
The best way to avoid poorly-written PLR is to find a website that has a reputation for offering quality. There are many PLR websites out there that are basically anonymous. There’s no name. No contact information. No credibility. I wouldn’t give them my credit card info, and I certainly wouldn’t trust their content. For all I know it could be stolen. So, stick with a PLR site that has a reputation that you can trust.
Of course, I’d be remiss if I didn’t mention my PLR site, as I have had thousands of happy customers since 2006. Click here to shop.
Can you explode any misconceptions that stop people venturing into using PLR content?
I’ve got to tell you that I’ve worked with some ghostwriters who are stinking brilliant in many ways. Oftentimes, they’re fabulous communicators, smart marketers, and hard working entrepreneurs. Heck, some of them are WAY smarter than I am!
And, yes, they’re qualified to write quality information on many topics on the internet.
For instance, I have a nurse writing my health topics at my PLR site.
I don’t just go to eLance.com and take the lowest bidder. To think that’s how all PLR sites work would certainly be a misconception.
The other myth is that using PLR articles takes away your own value as the expert. I always consider PLR articles as drafts. They are delivered to me, ready for me, as the expert, to add my unique thoughts to them. If you look at PLR like that – you can still keep your personality in your brand – and your sanity at the same time.
What would you say to someone who objects to PLR or ghostwriting as somehow dishonest?
Most biographies in the bookstores are written by ghostwriters.
Most of the famous orations from our history were written by someone other than the public figure who gave the speech.
It’s not cheating to get help. It’s smart marketing.
If you’d like to get more done in less time, and add more value to your websiste, I recommend you click and check out my PLR articles site to see what we’ve got available.
Thanks so much for inviting me here today!
If you’d like to learn more from me, check out my: Internet Marketing Podcast & Blog