As I was coaching Helen Raptoplous last week as a part of our 10K Laser Coaching program, she shared how she had not been as successful as she had hoped during the launch of a program she had created. When we took a closer look, it turned out that she had not done enough in terms of creating a timeline of when she would launch and everything she would do leading up to that day.
It’s so important to plan out what you will be doing for at least 30 days, even when you are just starting out. This means that you will decide the day to launch a new product, membership site, live event, or anything else you are working on, and then work backwards to schedule out the marketing activities that can make it more successful. Remember that marketing encompasses 60-80% of your time, so that is where the focus needs to be.
Choose just one of the products you promote to see how this works. Pick a date at least two weeks in the future that will be your ‘launch date’. Then work backwards, writing down everything you will do to promote the product, including article marketing, teleseminars, paid advertising, emails to your list, social media, and anything else you include in your marketing on a regular basis. Then you will be ready to do this for all of your products and services. You will find that using a marketing schedule is beneficial and effective.