You can build your online presence very quickly. Unlike the physical world, where it might take you years to get noticed, everything on the Internet is accelerated. When I was first online in 2005, there were only two mentions of my name if you were to look me up on Google. Just four and a half years later and there are now almost a million returns for my name! Now that is fast.
I have been involved in a six month program on increasing my visibility since December, and that has made a huge difference in everything I am doing online. This course is from Denise Wakeman, an expert in this field. I encourage you to become involved in this 26 week program on visibility and see what happens to your own business.
Decide what you want people to know about you and how you wish to be seen, and then go about the process of building your credibility and visibility online. I include credibility here, because the more visible you become the more credible you are perceived to be as well. When someone wants to do business with you, they will most likely look you up to see what you have been doing. You have almost complete control over what they find, so decide up front how you will position yourself as an expert in your field.
Your blog is your home on the Internet. This site belongs completely to you, so plan out what type of information you will include there. Choose the keywords you want to be found for, and then include these words in your blog post titles. Keywords are the words and phrases someone types into Google or any of the search engines when they are searching for information on a specific topic.
For example, when people are searching for someone to help them with article marketing, or how to get started writing articles, they will find me very quickly. This is because I have positioned myself as an article marketing expert, and spend some time each day to further myself in this direction. Think about your areas of expertise, and work on building both your credibility and visibility on the Internet in this area by writing about this topic on your blog.
Post to your blog at least twice each week, and also comment on other blogs that are connected to your topic. Connecting with others bloggers will increase the likelihood that you will become known more quickly. You can also get ideas from other blogs, as well as write guest posts for each other’s blogs. All of this will work in your favor when it comes to visibility.
Social media will boost your visibility as well. I spend about thirty minutes each day with this, so time yourself and make sure you are getting a good return for your time investment. Add new friends and followers on Facebook and Twitter, and have a profile on LinkedIn. Soon you will be connected with everyone in your niche, and will be able to offer suggestions and advice to those who are searching for more information.