Your online writing is the key to your success in building a business on the Internet. I realized this almost immediately when I came online at the end of 2005. I decided to just start writing, even though my writing was not as good as I believed it should be. This turned out to be the best decision I could have made, because readers and prospects just want you to present information to them in a clear and concise way, instead of writing in an academic fashion. Write content that teaches an important point about your topic, tells readers what steps to take to achieve their goal, and make sure it is easy to read and understand.
Start by setting up a blog on your specific topic and posting to it regularly. This type of writing will get you into the habit of writing every day, as well build your credibility on the topic you are specializing in. Over time more and more people will be able to find you online and will respect your opinion presented through your posts. This single action will make you more money than you can imagine, because you will be building your know, like, and trust factor with people interested in your topic.
Turn these posts into articles that teach the readers something about what you know. I like to include three tips, ideas, or suggestions in my articles, so that someone who knows very little can take some action right away after reading my information. By posting it to your blog first, the search engines will give you the credit for your writing.
Keep your online writing at the high school level for best results. Many people read English as a second language, so you want them to be able to understand what you mean right away. Others, even though they may come from an academic background, do not want to read information that is difficult to understand. By making your writing a quick and easy read, you will reach more people with your message.