An optimized LinkedIn profile is key to visibility. The first step is tackling the basic information and making sure it is correct. You need to let people know who you are first. I want to dig into the features and updates you need to be using to get the most out of presenting yourself and your business using profile optimization strategies on LinkedIn for the best marketing view.
- Make a solid first impression with your name and headline. Use your name without extra keywords. LinkedIn frowns on anything except your name in the name field. Instead, focus on using a keyword specific headline. The headline field, along with your name shows up in various places on LinkedIn.
Create a snappy headline that’s under 120 characters. Ensure it includes what you do in an original and creative way that’s clear and informative.
To edit the headline area, click on the Me icon on your LinkedIn home page. Select “View Profile”. On your profile page, Click the pen or “edit” icon and put your content in the area for the headline. Click “Save” when you’re done.
Add a high quality, professional headshot, 400 by 400 pixels, that is visible to everyone. Go to your profile and click on “Edit public profile and URL” found in the upper right corner. In the window that opens choose your visibility options. Choose “Public” to be visible through search engines and other networks.
Select a high-quality background cover image that portrays something about you. Make it one that is personalized or shows what you are about. You can create a background image easily on sites like canva.com. The correct size for the background images is 1584 by 396 pixels.
- With recent updates, the contact information can now be seen at the top of your LinkedIn profile. Update this with your website and blog URL, your Twitter and other social media handles and your phone number or email address.
- The summary section on your profile is where you enter a summary of your professional experience as well as your expertise. You are allowed several paragraphs to describe yourself to prospective connections such as employers, partners, customers, or clients. This is your elevator pitch. How do you describe who you are and what you do when you meet someone in person?
You can add media to the top of your profile as well. Add the ones you are particularly proud of to establish branding and your expertise. These profile optimization strategies on LinkedIn are crucial to your success.
You can use a template like this one to help you fill out a complete summary that generates leads:
WHAT I / WE DO:
WHO I / WE WORK WITH:
HOW I / WE DO IT:
WHY IT WORKS:
WHAT MAKES ME/US DIFFERENT:
WHAT OTHERS SAY:
READY TO TALK?
- Customize your LinkedIn URL to make it easy for others to find you. Your unique URL is in the light-grey box below your name. Click the edit button to change it. A good custom URL would be www.linkedin.com/in/yourname.
- Set your location and industry to allow your profile to display in searches of your field of expertise and your industry. Include a location and industry in your bio so anyone reading it knows what your focus is and where you are based.
- Include previous positions so you audience can see you have experience and always deliver on your promises. Your previous history tells your story.
- Include recommendations. Recommendations are like testimonials. These descriptive comments from former or current colleagues is persuasive content. Ask for them and give them freely to others.
Profile Optimization Strategies on LinkedIn – Summary of Tips
- Create a keyword-rich headline instead of leaving the default one provided by LinkedIn.
- Make your contact information easy to find in your profile and summary sections.
- Know who you’re targeting before you build your content.
- Add the maximum of 50 skills and endorsements, putting your 3 most important skills first.
- Populate every part of the profile section that pertains to you with content to support your personal brand.
- Add a bit of personality to your brand story in the summary section.
- Include plenty of white space in your profile to make it easy to read.
- Use bullet points to highlight achievements, contributions, and awards.
Your profile is the first thing people will see when they come to your page. To stand out, it needs to be optimized completely.
I’m author, marketing strategist, and entrepreneur Connie Ragen Green. Learn how to build powerful relationships on LinkedIn from expert Anne Elizabeth Perez and see how fast you can catapult yourself to the status you deserve.