Once I began using sales copy templates to write sales pages for my information products, online courses, live events and workshops, mentoring program, and other offerings, my business became much more profitable. All of the years I had struggled with copywriting were over, and I was able to focus on other aspects of my business. Knowing that I could use an almost “fill in the blanks” approach brought it all together for my business.
Soon I began to share these sales copy templates with my clients and those mentoring with me, and I will go into more details about that here. The idea is to spend the time in writing one sales letter that contains all of the components necessary to convey your message properly and convert readers into buyers, and to then use that one sales page as the basis for what you will use thereafter. This becomes your template and makes the entire process faster and more effective.
The components of your sales copy include:
- Information About You
- PAS – problem – agitate – solution Formula
- Features and Benefits
- Post Scripts
- Call to Action
There are a few more, but these ten points are enough to give you a foundation for anything you want to sell to others on the internet. Here’s how to set up your sales copy templates so that you will be able to use them over and over again.
Later on I’ll tell you about the “Columbo Effect” and how it can help you to make even more sales, but right now let’s jump right it with your product and sales copy.
Take a look at what it is you have to sell. As an example, let’s use a simple information product that is in written format. This could be your own content, or content you have written for you that you own the rights to use and to sell to others.
Begin by writing some headlines that would be attractive to the prospects in your target market. Write ten of them and read them out loud to get a better feel for how they will sound in your reader’s head as they read them on their computer screen.
Write a paragraph that shares some information about you, in regards to the topic of your product. The idea is to then lead into the problem and solution for what you have to sell, and to agitate the problem before giving them the solution. The solution will always be your product.
Address urgency and scarcity by placing a time limit, limited quantity, price increase, or something else that will make sense and be honest. What would happen if they do not purchase your product today?
What is your product and what does it do? These can best be explained by using features and benefits as bullet points within your sales copy. Then use storytelling as a means to share how yours or someone else’s situation or circumstances changed as a result of what you are including in your product.
If people have already benefited from your information, ask them for a results driven testimonial. Share your own experience as a Case Study that will lay out more of the details of what you are offering. The idea here is for your prospect to see themselves in the shoes of someone who had the same or a similar problem and solved it using your strategies and methods, based on personal experience.
Always share a post script (a P.S.) in your sales copy to add additional information or to remind your readers of something you said earlier.
Finally, include a call to action (CTA) to tell readers exactly what they need to do in order to learn from you. This includes guiding them through the ordering process and what to expect once they purchase.
P.S. Earlier I mentioned the “Columbo Effect”. This is based on a television character who was a detective and very good at solving crimes. Use this “Oh, and one more thing” strategy in your sales copy to increase interest and to better connect with your readers and prospects.
Use these tips to create your own sales copy templates and move forward more effectively with selling your own products and courses online. You may also be interested in this article I published about copywriting sales tips. Creating your own templates for your web sales copy will make all of your copywriting efforts more profitable.
My Really Simple Sales Copy training course could be just what you need to create your own web sales templates with my help and to sell more of your information products and training courses than you ever thought possible.
I’m author and online marketing strategist Connie Ragen Green. I work with entrepreneurs to create multiple streams of online income and would love to connect with you. Pick up my Online Entrepreneur’s Blueprint and get started right away.