Helping small service businesses to establish themselves online with social media can become a lucrative job for you. Once you understand what needs to be done, you can even have other people help you to leverage what you know and save you more time.
Most small businesses do not have much of an online presence. Even if they have a website, it usually does not attract more business for them. The idea is to help their prospective customers find them on the internet, and social media sites such as Twitter, Facebook, and LinkedIn are the fastest and easiest to do this.
When you are starting to consult with a small business, find out right away what type of internet presence they currently have. You can Google them and print out the results. This will show them where they are starting from. Then add them to Twitter, and add a profile that tells as much about them as possible. You must find out if their business is local, national, or globally. This will make a difference in the keywords you use when writing articles, blog posts, or forum comments.
All of this will tie back in with a blog you will set up for them. I think of a blog as your home on the internet, so spend some time and set it up nicely for the small business you will be marketing for. Choose domain names that contain the right keywords so that more people are likely to find them when searching on Google or elsewhere.
The most important thing is to be consistent with your marketing efforts. Make a schedule and stick to it so that the business you are working for will have the best possible experience with you and your work.