Smart online business owners understand that creating content for social media is just another form of copywriting. Your immediate goal may not be to get fans and followers to purchase something, but your social media copy must resonate with them.
However, you do hope they’ll spend money with your brand eventually. That means being strategic with your social media updates and recognizing them as an important relationship-building tool. When it comes to writing copy on social media, keep these tips inside:
Use Social Media Copy to Share Your Journey
When someone follows you on social media, it’s like you’ve been invited into their home. You wouldn’t go to an acquaintance’s apartment, kick off your shoes, and try to sell them your latest product.
No, you’d spend time getting to know them. Paying attention to your shared interests and talking about those first.
On social media, this can take the form of sharing posts that you know your community would enjoy. If you’re part of the knitting community, then post a photo of your latest work in progress. If you’re part of the hiking community, share a video of yourself hiking a scenic trailer over the weekend.
Offer Value with Your Social Media Copy
It’s OK to make an offer to your social media followers; but, do it in a way that adds value to their lives and makes them want what you’re offering. For example, I often share tips and strategies, along with comprehensive “focus” guides on my topics, while also offering something related for sale.
Don’t just talk to your followers on social media. Take time to engage with them by asking questions and responding to comments. Keep your questions related to your niche and don’t go for simple yes or no responses.
Instead, ask complex questions. Most complex questions start with “Why…?” or “How…?” For example, don’t ask “Are you going to start exercising in the New Year?” That won’t invite conversational responses.
Instead, ask your followers, “How will you stay fit in the New Year?” This question can be the springboard for deep discussions about types of exercise or activity preferences.
I very much like what Catherine Hatch had to say in her post on “7 Tips for Writing Effective Social Media Copy“. Her first tip is…
Apply what you’re learning about copywriting to social media. You’ll be amazed to see how useful copywriting hacks can be, especially on social platforms like Facebook and Twitter.
You may be interested in my course on really simple copywriting…
Connie Ragen Green is a bestselling author, marketing mentor, and online marketing strategist, working with people and corporations on six continents to help them increase their credibility, expand their visibility, and explode their profitability. If you’re interested in getting started with the journey to online entrepreneurship and taking your life to the next level, find out more by downloading your Online Entrepreneur Blueprint and get started today.