In 2005 and 2006, no one was tweeting or spending time on Facebook. That isn’t completely accurate, because Twitter did start in 2006, but very few people were there, and Facebook opened up to the world by the end of that year. It was during the second half of 2007 that these sites really came alive, and having an online business has never been the same.
I got started with these two sites during December of 2007. Every day I would find a few new friends on Facebook, join a group, and update my status. Then I would go over to Twitter and follow a few more people, while also telling the world what I was doing. This began to take a good chunk of time out of each day, and soon I was spending about two hours each day with social networking.
In 2009 that all changed. LinkedIn became a more sociable site, so I now had three sites to spend time with. I decided to limit myself to 15 minutes each day for whatever I was going to share on these sites. The result? I accomplish just as much, in terms of building my list and sharing resources, as I did when I was spending eight times as much time every day. I believe this is because I do not waste any time, and also due to the fact that I have set up the sites initially and do not need to build them any further.
The best use of my time on Twitter is to tell people about an upcoming teleseminar they can attend. Interestingly enough, that is also the best use of my time on Facebook and LinkedIn as well. Create a teleseminar event and then invite all of your friends and followers; you will find new prospects and build your online business at the same time.