Choosing a topic for your information product does not have to be a complicated process. Simply take a close look at the questions your target audience has been asking you. People will tell you what they are struggling with if you ask them, and then you can answer their questions and solve their problems with an info product you create. Let me give you some examples of this.
One of my students is a copywriter. She writes sales letters for herself and her clients, as well as emails and other persuasive writing. Many of her clients were complaining about their websites. They felt like they needed a complete makeover, but didn’t know anyone who was offering this service. My student created a course where she does a diagnostic review of a website and then offers extensive suggestions on how they can make changes that will help them to become more profitable. This course has become one of her most popular products. Take a look at the website makeover course here.
Another student is a former massage therapist who now offers information on carpal tunnel pain relief. Someone asked her about foot pain, and now she has created a product devoted exclusively to eliminating foot pain. This course will go into detail about why our feet hurt in the first place, and how to relieve this problem. I predict huge success for this info product.
As you can see, both products came about because people had questions that needed to be answered and problems that needed to be solved. Take a look at your niche and see what you can do to help your prospects to improve their situation. That will be the pot of gold at the end of the rainbow.