Storytelling has become a huge part of how I do business online. I never thought of this as a viable source of new and continued business until I was convinced to teach a class on using stories in your online business. That was in 2009, and now I use this marketing strategy on a regular basis to connect with my prospects and form deeper relationships with my clients.
I recommend only telling stories you are comfortable in sharing with the world. Everything you do on the Internet goes out into cyberspace, so keep that in mind when you use a story to make a point in your writing or on a teleseminar. I recently shared the story of how I could not attend the ceremony my former husband went through when he became a United States citizen in 2003. I was still working at a job, and they would not give me the afternoon off. I was sharing this because someone on my training call asked about the benefits of working for yourself as an online entrepreneur.
Most of my stories make a point, rather than just entertaining the people who hear them. I like using real life examples of why a particular strategy works in my Internet business, or how to increase your bottom line by thinking of a situation that relates to what you do online. Storytelling will build your business because people remember us for the stories we share. When you think about anyone, no matter what field they are in, you will remembers the stories about them much more than the details of their business. Use this strategy in your own business to see how well it works.