My family has been here all summer, and yesterday they started heading back home; to the East Coast, Finland, and to China (that’s my exchange student). I found myself with some free time and decided to get something for my mother at a shop across town that has a few things she enjoys.
When I came out of the shop the sign for the show store next door caught my attention. I had been thinking about getting another pair of sandals before the summer was over. They are usually on sale this time of year, and it is also difficult for me to find my size sometimes.
The next thing I know an hour has passed and I’m line to purchase not one, but two pairs of shoes. The second pair was going to be 50% off, they had my size, and I don’t go this this part of town very often. These 3 reasons seemed like the perfect justification for spending more than a hundred dollars, when buying shoes was the last thing on my mind that day.
So, what does this have to do with building an online business? Everything. I was distracted by a sign in a shoe store advertising half off on the second pair of shoes. This is similar to the distraction you may feel when you receive an email or attend a conference where someone is pitching the latest great way to make money online. I justified my shopping by telling myself that it’s hard to find my size and I am not usually on the street where the shoe store is very often. You may spend money on something and then justify it for any number of reasons, all of which are probably true.
This is called the bright, shiny object syndrome and it has derailed many people from achieving their goals. They get caught up in something they were not even thinking about, and the next thing they know they have spent both time and money on something that will not get them any closer to their target than they were before.
Know that this is a real issue, and decide what you are going to do to build your business. Don’t let a well-written email, an interesting tweet, or a smooth talking person at a conference alter your course of action. You’ll be glad you stayed on track when you start making money.