Whether you are working exclusively online, or have a brick and mortar business as well, sending press releases on a regular basis will get you noticed. I do not send press releases nearly as often as I could, but when I do my business gets a boost.
I learned just about everything I know from Joan Stewart, the Publicity Hound. She has been involved with reporting and puiblicity since she first worked at a small newspaper in Wisconsin years ago. She’s been online for more than 10 years now, and teaches people how to write effective and powerful press releases to increase their bottom line.
The most important thing to remember is that times have changed. Newspapers and magazines are cutting back and more and more news is coming from individuals. Instead of waiting for a reporter to contact you, send out a press release and eventually they will call. In the meantime your information is available online for the world to read.
It was difficult for me to get used to the idea of sending out press releases to announce what I was doing, but once I started I could see the power of it. There are several free press release services available. I recommend signing up for PR.com to begin with. Once you are used to writing and sending out press releases you may want to switch over to some of the paid services, which will give you even wider exposure.