Social networking sites Twitter, Facebook, and LinkedIn are fantastic places for finding new prospects and doing business online, but you must always remember that these sites are not yours. What I mean by this is that the goal should be to find people who are interested in what you are doing on these sites, and then ask them to visit your blog or website and join your list for you to stay in contact with them in the future.
The way I describe it to my students is by saying that Twitter is someone else’s playground. You can have fun there, make friends, and share information, but if you want to continue the relationship you must invite them over to your house to play. Your house refers to your site, where you have control over what happens there.
In the meantime, we must learn to deal with the ups and downs of social networking sites, and hope that our last tweet was something we are proud to have typed.