Ask any online event organizer or host what her biggest struggle is, and sheâ€™ll nearly always say itâ€™s technology. From not knowing what apps to use to not understanding how they work to fighting to connect them with each other, tech is the one thing that holds most people back from hosting an online event. Let’s discuss this in terms of your virtual summits.
Even just a few years ago, this was a legitimate concern. Today, though, you have lots of options for every piece of the puzzle, including video recording, landing page creation, and content delivery.
Google Hangouts Make Recording Easy
You no longer need to invest in expensive systems such as GoToWebinar or Adobe Connect. Now all you need is a Google account and a web cam. With Google Hangouts, you can:
- Share screens and slideshows
- Record your interview
- Invite guests with just an email address (nothing for them to download and install)
- Automatically post to your YouTube channel
The biggest benefit, though, is that itâ€™s free. And you just canâ€™t beat that!
Landing Pages Come Together Quickly With LeadPages
Landing pagesâ€”even if you use a CMS system such as WordPressâ€”are a pain to get right. Getting your opt-in box aligned properly and connected to your autoresponder is frustrating. Split testing is nearly impossible. And formatting? Unless youâ€™re a CSS whiz (or you hire one) youâ€™ll likely have trouble.
LeadPages has taken all the work out of landing page creation by providing an ever-growing library of proven, editable templates ideal for any type of event.
Protect Content With Wishlist Member
If youâ€™ll be delivering replays, you donâ€™t want them available to the public. You can protect content with a simple password set up on your site, but for a more professional look and feel, consider upgrading to a membership site. Wishlist is easy to use and configure, and will automatically create protected pages for your summit recordings.
I use and recommend Wishlist Member for your virtual summits, membership sites, and information product download pages.
If youâ€™ve procrastinated hosting your own event because you didnâ€™t think you could manage the tech, you can no longer use that excuse. These three tools together make it super easy to create, promote and host a virtual event. So what are you waiting for?
You may also want to read my post on “Hosting Webinars That Sizzle and Sell” to learn even more on this topic of virtual summits.
Iâ€™m author and online marketing strategist Connie Ragen Green. I work with entrepreneurs to create multiple streams of online income and would love to connect with you. Pick up my Online Entrepreneurâ€™s Blueprint and get started right away.