Web sales copywriting is writing copy for the internet. I had been online for several months before I realized that I was going to have to learn at least a little about this if I ever intended to sell my products to others online. In fact, in the beginning I was under the impression that if you were new you wrote your own web sales copy and once you were more seasoned as an online entrepreneur you were ready to outsource this task and have others do it for you forever after. It turned out that thinking was not correct and that most of us continue to write the sales copy for our own products, services, and online courses.
I began to buy books on creating effective web sales copywriting and soon I had an introductory understanding of the elements of a sales page. My learning began with the practice of writing headlines, and then on to storytelling, and finally when I studied how to share the features and benefits of a product through strategically written bullet points my sales copy truly began to take shape.
I will explain it here by saying that a feature is what the product “is“, while a benefit is what the product “does.” The example used in my early studies was that of a drill. We do not purchase a drill motor for the sake of owning one of these; we instead purchase a drill because of what the drill bits can do for us once attached to the drill. Now let’s look at an example directly from a digital information product.
A course on writing and selling eBooks may consist of a workbook, videos, audio replays, and templates. This is what the training is. What it does is teach you how to choose your topic so that you can sell your eBooks, how to know which format(s) are most popular in your chosen niche, and why having your audio recordings transcribed will be more valuable to the end user (the person who purchases and consumes your eBook). These are what the course does and must be emphasized and explained within your web sales copywriting.
My friend and colleague, copywriter Ray Edwards has an excellent book on this topic you may want to pick up and study.
Study more about features and benefits within bullet points and web sales copywriting in order to sell more of your products. Practice writing sales copy as often as possible. Soon you will be more comfortable with the copywriting process and better able to get your points across to prospects who need and want what you have to sell online.
My Really Simple Sales Copy training course could be just what you need to sell more of your information products and training courses.
I’m author and online marketing strategist Connie Ragen Green. I work with entrepreneurs to create multiple streams of online income and would love to connect with you. Pick up my Online Entrepreneur’s Blueprint and get started right away.