We spend so much time online working to build our list, so when someone unsubscribes we are left feeling uncertain about what went wrong. It used to bother me more in the beginning, when every person seemed so important to my worth as a marketer. Eventually I justified someone’s leaving my list, telling myself that it was a good thing because that person was just not interested in article or ebook writing, or did not want to learn technology by listening to my teleseminars.
Recently I have started taking a completely different approach. When someone unsubscribes I wait for a day or two and then send them a personal email. I ask them if there are any questions that I was not answering for them and to please contact me if there is any way I can be of assistance with their online business. The response has been overwhelming – so far everyone has written back and told me exactly what they want and need. It has become my own way of conducting online research about what my market really wants and needs from someone like me.
So, don’t take anyone on your list for granted. Respect and cherish them, and make sure to give them the information they need to progress to the next level in their business. Whether you are teaching article writing and marketing, eBook or online writing, technology, or anything else on the internet, treat your list like the gold that it is.