When you write an eBook, you have complete creative control over what you include and how you choose to present your information to prospective readers. I encourage my students to draw upon their life experiences, previous or current careers, and any other interests or areas of expertise that will add to the unique quality of their eBook.
Not having to deal with the demands of an editor or publisher frees you up to present your topic in the exact way that you feel is best. Use this to your advantage by including stories, case studies, relevant data or graphs, and anything else you find appropriate. You are establishing and positioning yourself as an expert by writing an eBook, so take full advantage of this and see it as an opportunity.
I like to include a picture or photgraph at the end of each chapter, and tell a story that makes a point about that chapter’s topic. You may choose to include a quote, Bible passage, or other information that will give your eBook a theme that can carry throughout the entire eBook. The more creative and unique this theme is, the more successful it will be.
More and more publishers are now looking for eBooks to publish as traditional books. You will not even be aware that a publisher has purchased and read your eBook until they contact you regarding publishing rights. Write your eBook in your own unique voice and you may be pleasantly surprised at the outcome.