Write an eCourse To Build Your List

Deciding to write an eCourse while you are writing your eBook will help you to build your list and to receive feedback from readers. Here is how to write an eCourse that will produce massive results for you in a short period of time.

• Make a list of 6 or 7 tips that people in your niche want to know more about. Make sure each tip will help your audience to answer a question or solve a problem they are struggling with.
• Expand each tip to include an example and a reference to somewhere they can receive more information. This may be a free resource or take them to an affiliate program that addresses a specific need they have in your area of expertise.
• Add some action steps or questions at the end so the reader will be able to follow through with your information. Each of these tips now becomes a one page lesson.
• Continue with this process until you have a six or seven lesson eCourse that you can give to your readers. You can use this to build your list or to give away to people already on your list.
• Divide your Ecourse into six or seven separate lessons and save each one separately. Use an autoresponder system, such as AWeber, to deliver one lesson each day or each week.
• At the end of the Ecourse offer your readers a teleseminar, your eBook, or other product that will help them to continue on their journey.

One Problem, One Solution

Most people don’t need or want an all-inclusive answer. If your course helps your clients identify their ideal client, then including information about choosing a domain name might seem relevant, when it’s really just a distraction.

Worse, if you try to branch out too much, you run the risk of overwhelming your customer. Too much of that, and she’ll log out and never return, for this or any other course you create. Not because you’re a bad coach, but because she will be convinced that she’s a bad student. This is the last thing you want to feel responsible for.

Here’s another issue with trying to include too much info in a single course: Depth of knowledge. When you try to include too much information, what you end up with is very thin coverage of a lot of different topics. Go deep instead of wide for best results. I have done this with my Internet Marketing Six Pack course and it is very successful.

Instead, when you focus your course on a single problem and a single solution, you can dig deeper and present ideas and information that won’t be found just anywhere, such as:

• Case studies
• Worksheets
• Planning documents
• Checklists
• Multi-media content

These are the types of things that your audience will happily pay a premium for, because they cannot find them elsewhere. When you focus your course on a single problem, you’ll have the leeway to create these and other resources. Take a broader approach, though, and you’ll be forced to scrimp on the “extras.”

You can write eCourses for each topic that you write about. eCourses are a great way for you to gain credibility as you build your list and write your eBook. Ideas are everywhere. Your potential buyers are sharing them with you each and every day, if you just know where to look. But don’t overthink it. The answer is simple. Just give your audience what they are asking for when it comes to eCourse creation that will solve problems and increase your credibility, as well as your income.

So don’t let your insecurities hold you back. Have fun with this and see what you can come up with. eCourse creation is a lucrative strategy, so develop the course they are asking you for. Write an eCourse and prosper as an entrepreneur!

I’m author, publisher, and entrepreneur Connie Ragen Green and I’d love for you to come aboard for a live training on “How to Profit with eCourses” so you can build your list and grow your business quickly.