Once you begin to get the hang of writing copy or you find a copywriter you trust, you’ll want to consider trying online advertising. Most online advertising works this way: You bid on a specific keyword. When a user types in your keyword or looks for content on that subject, your advertisement is displayed. Let’s discuss your strategy for being able to write engaging copy.
Advertising can be expensive if you’re not careful. That’s why it’s important that you understand how to make sure your ads are engaging your audience and driving visitors back to your site. Here are four simple tips to perfecting your ads:
Identify Your Goal
Before you write an advertisement or start bidding on keywords, you need to decide what your goal is for this advertisement. Do you want to use the advertisement to drive traffic back to your blog? Do you hope to get visitors to buy your latest product or book a consultation call with you?
Keep in mind that you should have just one goal per ad campaign. Too many goals and you’ll water down your message and risk confusing visitors. When your visitors are confused, they aren’t sure what to do so they take no action.
Create a Short but Snappy Headline
Online advertisements require short headlines. If your headline is too long, it will get cut off in the middle and sound awkward. That’s why you need to consider the length of your headline carefully.
You also want to make sure your headline is relevant to what your ad is about. For example, if you sell WordPress themes, then you want your headline to include that keyword phrase so it catches users’ attention.
Research Image Sizes
Some online advertisements will give you the option to include an image. You definitely want to do this if possible because a beautiful, relevant image can quickly capture the interest of site visitors.
That doesn’t mean you can use just any old image. You want to do your research and make sure you choose the correct image size for your platform. The wrong size may look distorted and drive visitors away.
Keep Your Body Copy Simple
With an online advertisement, you typically only have enough space for a sentence or two. Just because the copy is short doesn’t mean it’s ineffective. Thousands of advertisers create memorable messages with just a sentence.
Like other forms of copywriting, focus on solving the customer’s problem. For example, if you sell webinar software, your copy might focus on how frustrating webinars can be if your visitors don’t have the technical knowledge they need. Then you’ll want to mention how simple webinars can be with your software. If users are curious, they’ll click through to your website to learn more.
Send Visitors to a Landing Page
Don’t send your users to your website front page. They may get overwhelmed or be uncertain about what to do next. Instead, send them to a simple page where you share more information about your product or service.
A landing page also makes it easier for you to track how your users interact with your site once they click on your ad. This can give you valuable insights into what your visitors want and need from your brand. Being able to write engaging copy will make a difference in your results.
You may be interested in my course on really simple copywriting…
Connie Ragen Green is a bestselling author, marketing mentor, and online marketing strategist, working with people and corporations on six continents to help them increase their credibility, expand their visibility, and explode their profitability. If you’re interested in getting started with the journey to online entrepreneurship and taking your life to the next level, find out more by downloading your Online Entrepreneur Blueprint and get started today.